LEARN 6 STEPS OF SUCCESSFUL CMS IMPLEMENTATION

LEARN 6 STEPS OF SUCCESSFUL CMS IMPLEMENTATION

It will be no less than a challenge to implement a CMS. You have to work with a solid planning to enjoy success in this niche. Each and every aspect of implementation should be presented to your content authors in a well-organized manner. It should be as simple as possible so that the end-users find no problem in using the interface.

Right content management system is the foundation brick of a smooth CMS implementation process. Here are five steps to follow, should you want to be well prepared for consummate CMS implementation.

Prepare a List of Requirements

Start with preparing a list of requirements during time of planning if you want to implement a CMS which will be a fit-for-all purpose solution. To do so, the first thing you require is a perfect assessment of your exact requirements. It’s important for you to choose a CMS that will offer all functionalities to address even your minor needs.

Develop Content Inventory

Use the content of your website to make a spreadsheet that will contain specific objective of each page on your website. This procedure will help you remove the unnecessary pages from your website through alternative navigation methods. Also build a library of content earlier during implementation process.

Usually, most of the time is invested for the purpose of designing and CMS technology and unfortunately a little amount of time and attention is skewed towards content. At this point, it makes a wise sense to plan a content strategy which will outline what type of content will be published on your website and how they will click with your target visitors. Here content not only means plain texts but also refers to images/photos, documents, videos and social networking media outlets.

Design a Content Architecture

Content architecture implies website’s navigation and structural hierarchy. It should be easier to comprehend and well organized. You should give a self-explanatory name to each web page and create a site map during the same phase. The visual site map is an indicator that offers explanation for where your content is actually heading to. Integrate a site map diagram to demonstrate the relationship between your web pages. The same map is also used to determine if a page is shallow or deep in the web page hierarchy. Remember that web traffic is not known for their patience and want to scoop out all information within 2-3 clicks.

Define Functionality

For any website owner, it is important to identify the audience, feel the pulse of what they want and define the purpose of their website explicitly. Why have you decided to launch your online venture? Is it to show expertise, deliver information, enjoy more reputation or promote products and sell them? It is highly likely that the objective behind is a combination of all of them. CMS website development services should ensure that your website offers the most sought after functions without involving any complexity.

Develop a Suitable Process for Website Management

For appropriate implementation of CMS development services, content writers and editors play the most important role. Understand their responsibility and assign work accordingly. The professionals offering Affordable website company in Kolkata build up a rock-solid content strategy to ensure that your website distributes fresh and informative content day in and day out. Last but not the least, include an approval procedure for content initiatives and update website management more efficiently.

Don’t you forget the Social Media

Social networking sites have slowly incorporated games, forums, apps so that the site can offer a wholesome experience. People can form new relations and communities with the help of these social networking sites. However while you are listening and learning from people about search engine Techniques, you must be careful about ‘black hat’ methods. These are techniques that are not approved by search engine guidelines. If you apply these methods then for some time you will get success. But once they are found, search engines will take measure against your site. Not only will it damage your websites reputation and prospects but will also hurt your credibility as a web owner and developer.

Avoid these 3 mistakes in Facebook Advertising

Avoid these 3 mistakes in Facebook Advertising

Introduction

Undoubtedly one of the most prospective mediums for online marketing or digital marketing, Facebook is any day the darling of contemporary marketers. The social media giant assures an expansive exposure to the brands thanks to its worldwide member base, with members from every demographic, gender and age. Lured by the tons of success stories on Facebook advertising, a lot of business owners opt to campaign their brands over here- but then not all of them could achieve the desired heightened success.

There have been incidents where a business owner took to every standard means for Facebook
advertising- namely, persuasive posts, stylish headline , high resolution images- yet when he launches the campaign- it’s only boom and fail for him. If only had he known how to stay aware of the mistakes of Facebook advertising.

The post below aims to alert you on such mistakes to take care of.

No landing page optimization or lack of lead magnet

It’s a busy world today where your visitors won’t accommodate you more than 15 seconds while
they are on your platform. Thus, if you cannot make the best of every second, you would be
losing out big time. As per the Facebook ad gurus, if you are paying 1 dollar for a single click and you lose out on the prospects in initial fifteen seconds, you have just wasted $240 an hour in not being able to engage your audience clicking on your advertisements.

Would you be able to bear such a costly mistake? Definitely, a big NO.

The hardcore truth is, today it’s never adequate to drive in traffic to homepage or contact page and expect great results. It would have been relevant 5 years back but these days, it’s all about optimum VALUE. In order to optimize the advertising efforts, one needs to funnel his target visitors to landing page, armed with lead magnet- the resource which demonstrates your knowledge, skills and expertise as well as makes you appear as “the” problem-solver before the target niche.

If you can build up trust through goodwill gestures, it always makes the route to sales easier.

Lack of A/B split tests

After some years in the industry, we all feel that we know almost everything about our customers’ expectations. Well, it’s not how things work. What you know is guesswork and until and unless you test the assumption, you never have the definite answers. One of the deadliest mistakes when it comes to Facebook advertising is lack of A/B split tests. In fact, testing is of fundamental importance when it comes to Facebook Advertising. Thus, you have to take rigorous testing on just everything you put to boost your marketing campaign on Facebook- the headline, the image, the posts and so on. Adequate number of tests will be able to reveal what’s actually working and what’s not or what you could do to improve. It’s a continuous ongoing procedure which will make you create Facebook ads in multiple variations to see which one suits the most. Don’t get tired of so many variations if you want to have the last smile.

Not so appealing value proposition


Your headline is the first thing that the visitor finds in your page and if it doesn’t convey anything compelling- something that would benefit them somehow, why would a visitor click on it? You might have come up with an amazing service or product but your headline has to convey that very “amazing” message first- any problem here and your Facebook ad campaign is all set for doom.

Here are some tips to ensure compelling headline-

  • Be specific about what you can deliver
  • Be specific about how different you are from your competitors
  • Be specific about points that would make your reader care.

There are just 25 characters for you and hence spare no room for ambiguity. However, the quotient of “value proposition” does not apply to the headline only. It must be echoed throughout the customer journey- starting from the visitors first click on the ad to reaching your site to shopping your service or product. You have to make your customers feel that you always have their best of interests in mind. Maximize each opportunity to convey the message and you would be steadily topping at the competition.

Conclusion

The biggest challenge in your way to successful Facebook advertising campaign, is you, the business owner. You can either ignore the alarms mentioned above and ruin the campaign completely or be careful about the sins and prevent them – to lead your route to optimum success.

Learn About Mobile First Indexing To Ensure Your Website’s Better Future

Learn About Mobile First Indexing To Ensure Your Website’s Better Future

Mobile First Indexing has become one of the most related terms in the world of web design and marketing. Marketers and designers are focusing more on the Mobile First Indexing than ever before. While you can already sense about the matter by the name itself, we are here to portray the whole scenario associated with Mobile First Indexing.

Not very long ago, Google used to index the desktop version of a web page’s content for the mobile searches as well! Consequently, this used to create a great void in every mobile-based content considering the different screen size and resolution of desktops and mobiles. Myriads of individuals access Google and the internet through their mobile devices and they used to face issues browsing the contents quite frequently.

That’s the very time when Google said enough! And Gary Illyes drifted his announcement of Mobile First Indexing at Pubcon. According to the announcement and current actions by Google, the mobile version of the business websites will be indexed by Google. For the mobile searches conducted by the users, Google will crawl and index the mobile version of the web page instead of the desktop version. If you have a responsive website, you are out of danger but if you have different sites for mobile and desktop, make sure you are updating your website contents accordingly.

Latest Rollouts in Google Indexing

Google’s Mobile First Indexing has been around the industry for quite a long time but in recent time, Google has announced that it has begun rolling out the mobile first indexing which will benefit the websites in a greater number. But the rollout is valid only for the websites that adhere to the topnotch mobile-first practices.

The previous rollout has taken place almost a year ago in October 2017 but the number of websites was pretty less where it was implemented in. But the number will be much bigger this time as per the news and rumors. Now, you may ask how would I know whether my site has been migrated for mobile first indexing?

Well, Google will let you know via messages in your website’s Google Console that your website has been migrated to the Mobile First Indexing process! So, once you receive the notification from Google, you can be assured that your website is going to get the spotlight from the time onwards.

Advised Practices for Mobile First Indexing

Below are our recommendations for you for the best Mobile First Indexing practice. These pieces of advice would make you index your site for the mobile devices in a better mannerism and ultimately, help improve your SEO.

  • You may use shorter content for your mobile version but the content should reflect similarities to the website content since it conveys the authenticity of your website.
  • Both the mobile and the desktop version of your website should contain the systematically structured data.
  • Both the mobile and the desktop version of your website should contain the Metadata which helps Google recognize the matter of your web page.
  • You need to verify both the versions of your website on the search console.
  • Make sure you are checking the hreflang links for both your mobile and desktop URLs.
  • Make sure you are checking the robot.txt directives of your website.
  • Server end should have enough capacity for the website.

Final Words

Google is very attentive to make its users satisfied and the company does everything to ensure the user experience. Mobile first indexing is the result of such a preference for the users. The mobile indexing also induces you to have a responsive website that makes a better impression on the mobile users all across the globe. Since the majority of Google users browse from the mobiles, it’s high time that you start optimizing your website for the mobile device if you have not done already. If you successfully execute it, a greater number of visitors is the most probable outcome.

If you are still using a non-responsive site, make sure you are contacting a web design company like us who has a good amount of proficiency in responsive website designing and development.