Business Requires Website with Responsive Layouts

Business Requires Website with Responsive Layouts

Every business requires a website for ensuring its progress and resultant success. But, today it is not just about looking good on the monitor of a desktop computer. Swift progress in the extensive field of Mobile Technology has led several portable devices including Smartphones and Tablets etc. to become the inseparable parts of modern-generation lifestyle. In this fast-paced modern world, people do not wait to go home to going online, since these advanced portable devices can do everything that a computer can do.

It is obvious that the screen resolutions and aspect ratio would vary while using these portable devices. Often, the Tablets and Smartphones fail to showcase the web content in a proper way. This design has appeared like a knight in shining armor to fix this issue.

Today, Responsive design has reared its head as a very common feature in most website themes and templates. Websites with such design are developed to automatically fit any screen size, giving the visitors an optimal viewing experience no matter which device they are relying on. Here are a few important reasons to consider making the switch. Have a look-

    • Search engine advantages: The Search engine is intended to return results that allow a good user experience. Mobile and Tablet friendly search results always stand out in the overall ranking. Most of the users tend to switch to another site if they find a poor performance of a website on mobile devices.

Such designs offer better user experience and subsequently, ensure the improvement of search engine optimization. Moreover, the latest update of search engine giant Google says that the mobile-friendly websites will have a better chance to rank in the search results.

    • Consistent user experience: This design is flexible and would adapt its layout depending on the size of a user screen. It ensures that your website will always proffer the best possible experience to its viewers. Plus, it does not take too long to load. Thus, it determines a better user experience by enabling internet users to get their information in no time. In a nutshell, Responsive design is all about providing a consistent and enriching user experience regardless of whether the users use a Laptop, a Smartphone or a Tablet.
    • Increase sales: User-friendly Responsive websites do a better job of converting visitors into customers. By eradicating all the barriers to your website, this web structure will lead to a quicker intake of the customers. Aside from increasing sales, it helps analyze a website’s overall performance.

Research says that most of the users who visited a mobile-friendly site have a tendency to get back to the same site in the future for making a purchase. By providing a unified experience, easy navigation facility, and consistent usability, this site always ends up boosting the sales.

    • Information is accessible: Responsive Design has projected to the screen after the content layouts are calculated according to the screen size and resolution of a portable device. Armed with this optimal approach, the web pages are always displayed better as well as faster, with ideal font size. Hence, the device capabilities never become an impediment to the desired information or ideal display.

Responsive design has spread like wildfire in the last couple of years. Today, every blooming business tends to get a leg up on its rivals by switching to responsive website designs. With loads of impeccable functionalities, this web design can really help your business stay ahead of the competition always.

What Is The Cost For Website Design In India?

What Is The Cost For Website Design In India?

For a business owner looking to hire a website development company in India, nothing can be more confusing than the multiple pricing variations and numerous rates quoted by different companies. As everyone who has tried to get a website developed in the country clearly knows, the process is easier said than done.

When you are in the market to develop your website, you have a lot of options to choose from, ranging from small-time developers who work independently and offer the promise of cheap prices, to reputed website design services in India who offer you multiple packages and different price points.

If you want to settle these questions once and for all and gain a clear understanding of the website design costs in India, then read on below.

 Best Website Design Services In India

You may be enticed by promises of cheap rates and fast results, but beware: if something sounds too good to be true then it probably is. The following are some factors that you should keep in mind while choosing your website design service in India:

  • Reputation- This is perhaps the most important factor to consider. A reputed web development agency is most certainly the one you should go with. Be sure to do your due diligence and background checks before settling on a company.
  • Adequate Wisdom- Not all website development companies are created equal. Specialization and adequate wisdom should determine your choice of the development agency. For example, if you are looking to develop an eCommerce website, then go for the eCommerce website design services; if your requirement is a personal blog, the look for a company that specializes in such work.
  • Supplementary Support- If possible you should always opt for a company that can help you not only with your website design but with other associated services such as SEO, social media marketing and content creation as well. Choosing a company that provides this additional support could help your web development efforts to a large degree.

These are some of the basic points you should keep in mind to zero in on a website development company in India that’s just right for you.

Factors Which Determine The Cost Of Website Design In India

Whether you are looking to get an eCommerce website design in India or create a web application, various factors determine the actual cost of trendy website design and development. Some of these are below:

  • Number Of Pages- The number of pages you need to design will largely determine the cost of your website. The total cost is usually commensurate with the number of pages on your website.
  • Responsiveness- The cost of web design is also determined by the fact that whether you want your website to be responsive. Considering the fact that most major search engines favor responsive sites in their rankings, you certainly want your website to fit into this criterion.
  • CMS Integration-The use of a CMS such as WordPress makes the maintenance and subsequent updating of your site a simple process. Hence while determining the cost of your web design you’d do well to factor this in.
  • Additional Features- Other features that determine the cost are on-page elements, social media integration, and web hosting costs among others.
Role Of The Social Media Marketing In Online Business

Role Of The Social Media Marketing In Online Business

The growth of social media platforms such as Facebook, Twitter, YouTube, and Instagram among others has seen customers using them in large numbers. Since advertising is about reaching out to your target customers in the most effective manner, social media can be said to be the new medium. As a business, you can leverage social media by engaging social media marketing services to stay competitive and achieve ROI. You can do this by creating a social media account for your business and curate suitable content to engage the attention of your target customers. In addition to enhancing your brand equity, it can help your SEO cause as well. So, should you want to know how social media can help your business, read our infographic on the same?

Top Ecommerce Website Features To Boost Your Traffic And Sales

Top Ecommerce Website Features To Boost Your Traffic And Sales

Gone are those days when we used to take a tour of the market to purchase any goods. The internet and digital media have catered us the leverage to shop laying on our bed or couch back in the home. Those who are shopping maniac yet lazy enough to go out, online shopping comes as the biggest blessing in their life. Considering the immense popularity of the online shopping, various web design companies have come forward to create the eCommerce website for companies who want to sell online. This article covers the topmost eCommerce website features which will bring the most number of eyeballs and shoppers to your website.

With so much of popularity, maintaining the website in the correct way has become immensely vital and prudent at the same time. The website maintenance should be focused on the best tools and features. Your online shopping site should be easily comprehensible and navigable by each of your users who may not be familiar with the websites. With a plethora of eCommerce sites, below are the features in the trend that you have to incorporate into your eCommerce website in order to taste the success.

Top eCommerce Website Features to Embed

Every website is unique in its own way, goal, and audience. Thus, the features of the sites are ought to be different from one another. However, the ever-changing trends never let anyone settle down. Thus, you have to be adaptive enough to apply the latest features in your eCommerce website. Adding the latest features of eCommerce site will help you get hold of the online shoppers and conversion. So, let’s check out.

Good Domain Name

Technically or non-technically, the domain name is the first thing which will be highlighted in front of your potential consumers. It grabs the customers’ attention and provides your business the best online identity. When you are opting for an eCommerce website, the first thing that should come to your mind is a good domain name that fits your business. Saying good domain name, we mean user-friendliness, uniqueness, readability, comprehension, and creativity at the same place.

Make a nice plan with your domain name so that your business is represented effortlessly. Now, if you are satisfied with your selected domain name, search if it is available and book the available domain name with the preferred extension from a trusted website. A suitable domain name is one of the vital eCommerce website features in 2018.

Security

Hackers are always ready to hack your website’s crucial and delicate information if they find the slightest security breach. When it comes to eCommerce sites, the online transactions and client information are those things that catch hackers’ attention almost instantaneously. That directs us to include strong security features on the eCommerce sites which would certainly help you get rid of cyber-criminals and all the data breaches.

Considering that eCommerce is a profitable target for the hackers and scammers, ensure the full safety of your site by availing malware removal toolsSSL certificates, security software, privacy links, antivirus, and much more. SSL certificate is considered to be providing the best security against the hackers as well as it offers a two-factor authentication that will secure your data further. After you avail an SSL certificate for your website, your website URL will be modified from HTTP to HTTPS along with a green secure button at the left of the address bar.

Mobile-Friendly

Mobile friendliness is one of the most important eCommerce website features. Along with Google’s announcement that the mobile-friendly and responsive websites will be preferred and given importance by them, making your website mobile-friendly has become a necessity rather than an option. In order to dodge the unpleasant SEO consequences or imbalanced search ranking, you ought to have a proper eCommerce website which would be easily compatible with the mobiles and small-screen devices without any trouble while loading. Create a good responsive website with the proper element and content which is user-friendly and intuitive at the same time and can be effectively visualized from any device.

Advanced Payment Options

Payment options are something that come mandatory with the eCommerce websites. You need to fill up forms and enter details before making a purchase in an eCommerce website. Payment Gateways such as PayPal and CCAvenue are doing a great job by providing the cutting-edge and state-of-the-art payment features to their clients. The advanced and secure payment gateway options make the users of the online store feel utmost safe in terms of payment and product purchase. Once you incorporate the secure payment options on your website, the thousands of online shoppers will feel safe with you. And always remember that safety matters the most to them.

Properly Built Return Policy

When you are dealing with online shopping and selling your products, you must know about the return policies. Basically, return policies are an integral part of online shopping with their huge popularity and application among the online shoppers. The return policy is something that helps your website build trust among its audience and give them the confidence to choose your online store over others. We are labeling return policy as one of the most crucial eCommerce website features because it is the only way to make the unhappy customers happy by taking back their damaged products. Nothing is perfect and online shopping cannot be perfect in terms of choice and comfort. In that scenario, your return policy is the feature that will help them return a product and stick to your website in future.

SEO or Search Engine Optimization

Even if you have the best eCommerce website in terms of design, functionality, intuitiveness, and scalability, all of these will be of no use if Google does not rank your site with the right keywords (the search terms that describe your business or website). It would not matter whether you have a polished set of features or aesthetically stunning website, you have to be visible to display your magnificence. If you focus on Search Engine Optimization (popularly called SEO), you will certainly get your hands on the lost traffic who did not find your website after a search. Thus, you will get more traffic with SEO and more conversion as a result. Therefore, hire a good SEO expert and bring your site to the top of clients’ priority list.

Wishlist

Everybody has a wish and it’s your responsibility, as the eCommerce website owner, to fulfill their wishes. When you embed a wishlist in your eCommerce site, your users will certainly feel privileged and special as they can shop whatever they want and save the liked ones in the wishlist for future purchase. The most amazing part is they can even share those saved items with their friends! So, the bottom line is you need to use the wishlist on your website and help your visitors and consumers bookmark their favorite items for the next shopping.

Through this feature of an eCommerce website, the probability of having a great hike in incoming clients and sales in future goes higher. You can reckon wishlist as a remarketing campaign for the eCommerce websites. All these benefits call for deeming wishlist as one of the best eCommerce features in 2018. Think about the inclining traffic of your site when your shoppers save products in the wishlist for the next shopping and sharing the list with friends and family. Thus, wishlist comes effortlessly when the topic revolves around the best eCommerce website features.

Special Offers

Special offers will always be special in terms of increasing the traffic, conversion, and sales on your eCommerce website. Practically speaking, the online shopping buffs love discounts, free items, and special offers just like any other shopper. So, you need to be very careful while fixing the price of a product. Think twice before uploading your product at a certain price! Make sure you are gaining profit and the price of the products and special offers along with them are lucrative enough to attract the visitors’ eyeballs.

In order to alert your online visitors about the best deals and discounts, there are several marketing tricks which can be involved in your previous strategy. You can send emails, newsletters, texts and much more things to the consumers for letting them know about your offers. These special offers will surely encourage them to land on your site, make a purchase, and promote your business.

Final Thoughts

As you have seen above, all the eCommerce website features are incredibly useful and come handy when your online store needs the right boost. If you eye on a good revenue along with a good reputation, these features of eCommerce website have to be availed. So, we hope you will apply all of them and let us know how your site has improved.

Six Ways to Optimize Your Checkout Page Design

Six Ways to Optimize Your Checkout Page Design

The most plaguing issue for an eCommerce site is cart abandonment. It is seen that the average value of carts abandoned during checkout is quite high which means that you are losing out on a size-able chunk of sale. This leads to  a drop in conversion rate which is not a good sign for your site. It will also result in a drop in your SEO which is disastrous for any website. Hence, this is something you must avoid at all costs. Researches point out a few common mistakes made by e-commerce sites which are responsible for a bad checkout experience and therefore, a high cart abandonment rate. Here are some of the steps you can take to give your customers a better checkout experience, thereby ensuring a good conversion rate.

Offer guest checkout

Making it compulsory for your customers to sign up is redundant. People often have short attention span and may not want to waste time on signing up. Moreover, a lot of people find it tedious to open accounts and remember passwords hence they just abandon their cart when you ask them to sign up to continue. Always give your visitors an option to checkout without shopping. If you want to encourage your visitors to sign up for your website, you can offer them some discount on signing up but ensure that this option is never put on the checkout page. Apple has done a great job in increasing their sales by adding a guest checkout option.

Don’t add hidden fees

Mention all the additional costs like shipping, handling, taxes etc on the product page itself instead of putting them at the end during checkout. that way they can get an estimate of their expenses beforehand. Customers feel extremely annoyed and even betrayed when they see extra charges added up over their estimate during checkout and tend to abandon their carts. If possible integrate the taxes and other additional costs in the price of the product itself so that the customer doesn’t have to bother with additional costs.

Add progress indicator

Customers tend to get impatient in multi page checkouts. If your checkout is a process which involves several pages, make sure that you add a progress indicator for the customer to know how far the end is. The most popular way to do this is to add a progress bar on top to show how many steps are left. This acts as a motivation to continue, else your customer might get frustrated and quit midway.

Don’t redirect while checkout

Customers shopping online are usually extra wary because of all the scams floating around. They are insecure about sharing their details on an unknown website hence it is advisable to host your own checkout page. The moment your customer is redirected to a third party website, they will be wary of sharing their account and personal information and

Multiple payment options

Customer, especially the elderly ones or those who are new to online shopping, usually harbour a mistrust when it comes to sharing their account details online. There is a persistent fear of getting their bank accounts robbed by hackers. Moreover they are wary that their money might be stolen by the website itself. To ensure that you cater to a wider demographic, always add an option to pay on delivery. It is assuring to be able to pay once they get their product hence they don’t abandon their carts.

Better Forms

It is true that you need to know all the details of their shipping address to be able to send the package but if you make your forms, less complex and with auto fill option for future shopping sprees, customers will be encouraged to shop again and again. Even for first time customers, you can add some simplifying features like drop down menus for locations, or prediction based on pin code, this will make their work easier and give then a positive shopping experience.

You can easily reduce the rate of cart abandonment if you take the steps as mentioned. It is best that you hire a professional web designing company to design your e-commerce website for optimal results.