3 Killer Tips for Conversion Funnel Optimisation

3 Killer Tips for Conversion Funnel Optimisation

If you are a business owner looking to increase your conversion rate and boost sales, one of the aspects you will be looking at is how to optimise your sales funnel. This is known as conversion funnel optimisation.

Without a doubt, as a business owner, you must be aware of some of the ways in which a sales funnel can be optimised. But Actovision, has got more for you, after years of experience in the field of building highly converting landing pages, we’ve jotted down 3 sure-fire tips that actually yield results!

Check out these 3 killer tips only over here!

Effective way to boost Conversion Funnel Optimisation

  • It All Depends on the Landing Page

If the landing page or the sales page isn’t attractive, compelling and engaging enough, you’ve got dead weight on your hands. The type of landing page you design typically depends on the “temperature” of the audience you are working with. For instance, is your target audience “hot” or “cold”? Depending on whether they already know a lot about your business and are ready to purchase (hot) or they know nothing and have never heard of your business (cold), you can decide on the type of LP to make.

  • Include Social Proof (Make it Authentic)

There is only one way to get people to believe that you are authentic. That is if other genuine people consider you authentic as well! So how do you do that? If you have the relevant testimonials and their social media handles as well, you can choose to include them on the landing page. Awards, FAQs, certification badges and client logos are other pacifiers for the wary client. The conversion funnel optimisation needs social proof!

  • Guide the Customer to Buy with CTAs

When a customer lands on your landing page, they need to be guided to ultimately take the important action of buying. So you have to use a couple of CTAs that pull and don’t push customers into taking a decision. Keep CTAs clear and simple. Don’t make the user feel like they have to do a lot of work, by using words like “Submit”, “Sign Up”, or “Click here”. Whatever you do, you need to guide your customer, with the right CTA, slowly towards making the right decision. That is, to buy.

Wrapping Up

If you need a partner to help you do your conversion funnel optimisation at an affordable rate, get in touch with us at Actovision.

  • We design meaningful and highly relevant landing pages.
  • Furthermore, we will set up the entire CRM system behind the scenes on your behalf.
  • We will also run the ad campaign.

So, think no more! Need highly converting landing pages and a skyrocketing conversion rate, all at a nominal price point?

Get in touch with Actovision today!

Choosing The Right CRM Solution: Cloud-Based Vs. On-Premises

Choosing The Right CRM Solution: Cloud-Based Vs. On-Premises

When it comes to choosing the right CRM solution, should you choose a cloud-based one or an on-premises one? This depends entirely on your business requirements.

Ask yourself a couple of questions.

Is your business constantly evolving or changing? Will you need new features implemented frequently? Will you require continuous upgrades and customization? In such cases, it makes sense to
choose a CRM that is on-premises.

For an on-premises CRM you will require manpower and infrastructure to maintain the CRM.

So, let’s check out some of the pros and cons when it comes to choosing the right CRM solution.

Why Choose a Cloud-based CRM?

Cloud-based CRMs have grown in popularity only recently. In 2008 there were around 37% of Cloud-based CRMs in use. As of 2017, 87% of CRMs are cloud-based. Here are some of the reasons you
can opt for a cloud-based CRM.

You will not require a heavy sum of money to invest in infrastructure such as hardware and servers as these will be hosted by the CRM vendor.

The vendor will take care of the maintenance and additional costs that are related to the CRM infrastructure.

Moreover, the service provider will take care of updates to the CRM. You do not have to worry about updating the CRM frequently.

A cloud-based CRM means you can access the CRM anywhere and at any time. Moreover, you can also create mobile CRMs easily as these Apps can take information from the CRM.

The CRM can be customized easily and the updates can be hosted on the app store.

Why Choose an On-premises CRM?

Some organizations prefer not to let third-party vendors handle their data, hence they opt for on-site CRMs. While building a CRM will incur a lot of costs and hiring new employees, it is
the only option for such companies that handle sensitive information. So when it comes to choosing the right CRM solution, an on-premises CRM can be chosen.

With an on-premises CRM you can have complete control of your CRM.

Moreover, there is no worry about data theft, as the data is not hosted on a third-party site.

Building your own CRM can be useful in the long run as you do not have to pay as per the number of users.


In conclusion, choosing the right CRM solution, whether cloud-based or offline is not an easy task. You need to consult with a CRM consultant who can help you to make the choice between
the two. The CRM consultant will not only help you to choose the right CRM set-up but also help you to build it from the bottom-up for your requirements and objectives.