5 Essential Landing Page Elements

5 Essential Landing Page Elements

Landing pages are a great way to get fresh and relevant leads. However, for a landing page to be effective, it needs to have some VIE or very important elements. These elements make or break the landing page. One of the important aspects of the landing page is CRM integration consultation. It’s a consultation you need to have with landing page creator about which CRM is the best one for you to be integrated at the back-end.

Landing page creators usually have their own preference in terms of CRM, choosing to use simple solutions like Konnektive CRM or sticky.io. However, if you are unsure of which CRM to integrate, leave it to the wisdom of Landing Page creators like Actovision! So on that note, let’s look at 5 essential landing page elements.

5 Sales Page Elements That Are Essential

Apart from CRM integration consultation, here are some of the elements of a landing page you cannot do without.

  • Compelling Headlines

The first thing you need on your landing page is compelling copy and headlines. The language you use on your landing page should be highly accurate, yet convincing without being too pushy. Both subheads and headlines should be able to convey within a matter of “blinks” what your landing page is about.

  • Pictures

Pictures speak 1000 words. What you need a couple of paragraphs to convey can be done with one picture. Hence, do not forget to add reasonable and good quality images that can help you to get the message of your landing page across.

  • CRM integration consultation

The third most essential thing that your sales page requires in its backend is a CRM. The CRM manages information about the customers that come to your sales page. It helps you to analyse the kind of traffic that comes to your landing page, so that you can decide who to target next.

  • Reviews

Reviews are a great way to build trust with clients who visit your sales page for the very first time. Always include reviews into your landing pages for a more authentic feel.

  • Fill-up Form 

Include a short fill-up form on your landing page, so that you can get insights about all the customers that land on your sales page. Fill-up forms should not be short and should not cause the person to leave before they fill it out.


So, here we have some of the most essential elements of a sales page which include the CRM integration consultation. Reach out to us at Actovision for the creation of your landing page. We give you high-converting landing pages so that you can easily sell your products/services for better performance.

Advantages of CRM Set-Up Solutions for Your Landing Page

Advantages of CRM Set-Up Solutions for Your Landing Page

When you create a landing page for your product or service, one of the things you need to do is integrate a CRM at the backend. A CRM is a tool that helps you to learn more about your customers. It helps you gain a lot of information about your customers, including who they are, where they came from and whether they have converted or not.

Hence, if you are looking for a CRM set-up solution at the backend of your landing page, reach out to Actovision. We can help you create, manage and monitor high-converting landing pages.

Benefits of CRM set-up solution for your landing page

  • Handle scale of operations

The first problem that needs to be solved is the scale of operations. Manually following up on every lead and copying it from excel sheets is a hassle you can avoid. Moreover, the leads directly go to the CRM and you can follow them up without a problem. So you can handle customers on a large scale.

  • Helps you to do A/B testing

With a CRM you can analyse which landing page is the best converting one. You will get this piece of information easily once a CRM has been integrated into the landing page. Once you identify the landing page that converts, you can rebrand the rest of the HTML pages to that particular one. This information can help you to understand which landing page is the highest-converting one.

  • Quickens communication

A CRM helps you to communicate properly with the leads that have entered your landing page. Since the record of the leads goes directly to the CRM, it is convenient and easy to track the leads. Middle of the funnel and top-of-the-funnel optimisation can be done once the leads have been gathered from the top of the funnel. CRM set-up solution helps to do this.

  • Improves your campaign

The most important idea of integrating a CRM is to improve your campaign. You can understand what are the aspects that are required to be optimised. For example, you can know which landing pages are successful and which sales funnels generated the most revenue.

  • Helps manage the entire campaign

The CRM helps you to manage the entire campaign. From the product set-up to the order fulfilment, the CRM is responsible for automating the entire process.


Therefore, in this way, the CRM set-up solution can be easily carried out by Actovision. We will help with creating landing pages, and integrating CRMs like Konnektive CRM and sticky.io. Moreover, we help manage the sales funnels so that you get the best in high-converting sales pages.

Top of the Funnel Optimisation: 3 Ways to Nurture Leads

Top of the Funnel Optimisation: 3 Ways to Nurture Leads

“’Cause you’re hot then you’re cold, you’re yes then you’re no, You’re in then you’re out, you’re up then you’re down” – Katy Perry

Surely you must have felt this way about your leads at some time! That they seem to be hot then cold, ‘yes’ and then ‘no’.

Ever felt like you can’t understand why your leads are dropping off the sales funnel when you have tried your level best to guide them towards closing a deal?

Try to identify what are you doing wrong. Is your landing page not optimised or is your funnel optimisation done poorly? In this blog, we give you 3 ways in which you can optimise the top of your sales funnel so that your leads stay hot and do not drop off the funnel.

3 Ways in Which You Can Perform Funnel Optimisation by Nurturing Leads

  • Use targeted content

Much before you look to creating your sales page, seriously, much, much before, it’s time to warm up your leads. What you need to do to achieve this, is to target specific content to them. This involves creating content that you know your leads consume, like Instagram reels, posts, and other content pieces like blogs, and infographics. Then understand your buyer’s persona. Understand your target audience. Understand your leads thoroughly. Then as research proves, you can target them with appropriate content before you bring them to your ad or landing page. Content plays a vital role in nurturing leads and you should not lose that opportunity.

  • Send personalised emails

Email marketing is a very effective tool for nurturing clients. Moreover, these emails have to be personalised so that they can attract the right leads. Accenture did research and found that 41% of the consumers switched their businesses because of a lack of personalisation. Therefore, your lead nurturing strategy needs to have email marketing as one of its nurturing strategies. Triggered emails especially help with guiding your customer to some particular web page or landing page.

  • Score leads

Not every lead deserves the same attention. You need to score your leads with a number based on their behaviours. You will need to categorise your lead scoring system in a clever way based on the metrics you wish to achieve. Put your focus on those leads that are spending more time on your web pages, open your emails and browse through your site. Lead scoring helps you understand which leads are worth nurturing and which ones you should let go off.


Once the top of your funnel optimisation has been done, you can start creating your Landing Pages and integrating CRM to analyse every aspect of the sales flow. So, if you require high-converting landing pages, you can reach out to us at Actovision to help you create the same. Our landing pages will help to bring in the much-needed sales you require.