10 Must-Have Features for a Successful Ecommerce Website

Having a successful ecommerce website is essential for any business that wants to make money online. In order to create a successful ecommerce website, there are several must-have features that should be implemented. This blog post will discuss 10 essential features that every successful ecommerce website must have in order to maximize profits and attract more customers. With the right combination of features, any ecommerce business can ensure success and profitability.

1) Search Bar

Having a search bar on your ecommerce website is essential for helping customers find what they are looking for quickly and easily. A good search bar should be prominently displayed on the homepage and should feature an autocomplete function that can suggest relevant product searches as customers type. This helps ensure customers don’t have to go searching through your entire inventory just to find what they need. Additionally, a powerful search engine with advanced filtering capabilities will help customers narrow down their results to make the most of their search. You should also give customers the option to sort their search results by relevance, price, and other important factors. By making it easy for customers to find exactly what they need, you can greatly increase customer satisfaction and loyalty.

2) User-Friendly Navigation

One of the most essential elements for a successful ecommerce website is having a user-friendly navigation system. A great navigation system should enable customers to quickly and easily find the products they are looking for. This will increase the customer’s satisfaction with the overall shopping experience and could lead to more sales.

The best navigation systems have a clear, logical structure. All products should be divided into categories and subcategories so that customers can navigate their way through the website easily. Additionally, make sure that there are drop-down menus for further categorization and filtering of products. Having search bars is also beneficial as it allows customers to find specific items quickly. 

It’s also important to keep the navigation bar in the same place on every page so that customers don’t have to search for it when they want to move around the website. Another way to enhance the customer experience is to provide breadcrumb trails on each page, which show the customer where they currently are in relation to the homepage.

With a user-friendly navigation system, customers can find what they need quickly and enjoy their shopping experience.

3) High-Quality Product Images

When building an ecommerce website, it’s essential to include high-quality product images. Quality images of your products will give customers a better idea of what they’re buying and help them feel more confident about making a purchase. For best results, make sure your product photos are clear and show the product in the best possible light. High-resolution photos and multiple angles of the same product will also give shoppers more insight into what they’re looking at. Additionally, it’s important to ensure that all of your product photos are consistent with one another, so they create a cohesive look on your website. Finally, be sure to use alt tags to increase the visibility of your images in search engine results pages.

4) Detailed Product Descriptions

Having detailed product descriptions on your ecommerce website is an essential feature for any successful online store. Product descriptions should include all of the relevant information that potential customers need to make an informed purchase decision. This includes a list of features, product specifications, materials used, pricing details, and more. You should also include a short summary or blurb that explains the benefits of the product and how it can help the customer. Product descriptions should be written in a way that is easy to understand and should include any related keywords to improve your website’s search engine ranking. If possible, you should also include high-quality images of each product as well as customer reviews to help customers get a better understanding of what they are buying. By providing detailed product descriptions, you will help customers make more informed purchasing decisions which will lead to more sales and satisfied customers.

5) Customer Reviews and Testimonials

Customer reviews and testimonials are one of the most important features for an ecommerce website. This is because customers rely heavily on these reviews to make purchasing decisions. They want to know what other customers think about the products and services being offered. Reviews and testimonials help build trust and confidence in potential customers, which leads to more sales.

Including customer reviews and testimonials on your ecommerce website is also beneficial for improving your website’s search engine rankings. Search engine algorithms are now taking into account user-generated content when ranking websites, which means that a website with many positive reviews and testimonials is likely to rank higher than one without them. 

You can encourage customers to leave reviews and testimonials by providing incentives such as discounts or gift cards. You should also make it easy for customers to leave reviews or feedback by including a link in order confirmation emails. 

Overall, customer reviews and testimonials are essential for any successful ecommerce website. They not only provide potential customers with an honest overview of your products and services, but they can also boost your search engine rankings. Make sure to include this feature on your ecommerce website and you’ll be well on your way to creating a successful online store.

6) Multiple Payment Options

When it comes to shopping online, customers want to have multiple payment options available. It’s important to make sure your ecommerce website offers a wide range of payment methods, including credit cards, debit cards, digital wallets, PayPal, Apple Pay and more. This will not only make it easier for customers to make purchases but also increase the chance that they will complete the transaction.

Accepting multiple payment options can also help build customer trust in your business. The more secure payment methods you offer, the more likely customers are to feel comfortable making a purchase. Make sure your checkout page displays the logos of all accepted payment methods, so customers know they are dealing with a legitimate business.

By offering multiple payment options on your ecommerce website, you can make it easier for customers to shop and help increase sales. Make sure to research different payment providers and pick the ones that best meet the needs of your customers.

7) A Secure Checkout Process

A secure checkout process is essential to ensure that customers feel safe making purchases on your website. It’s important to provide a checkout system that is secure and encrypted, so that customers’ personal and financial information is safe. This includes having secure payment gateways like PayPal and Stripe, as well as offering multi-factor authentication (MFA). Additionally, you should also make sure that your checkout process allows customers to save their payment and shipping information for future orders. 

A secure checkout process should also clearly communicate any fees or taxes associated with a purchase. Customers should also be given the option to review their order summary before submitting payment. Furthermore, it’s best practice to have an SSL certificate to ensure that customers’ data is secure at all times. Lastly, you should also have a way for customers to easily get in touch with customer service if they have any issues or questions during the checkout process.

8) Discounts and Special Offers

Discounts and special offers are key elements in any successful ecommerce website. Customers are always looking for a good deal, so offering discounts and special offers can be an effective way to drive sales. Discounts and special offers can come in many forms: free shipping, discounts on certain products or categories, buy one get one free, or coupon codes.

It’s important to tailor your discounts and special offers to the types of customers you are targeting. This way, you can make sure that you are providing customers with deals that will actually appeal to them. Additionally, it’s also important to ensure that your discounts and special offers are easy to find on your website. Having them featured prominently on your homepage or adding them to product pages will help ensure that customers take advantage of these deals.

Discounts and special offers can be a great way to drive sales and attract new customers. As long as you make sure to provide offers that are attractive to your target audience, and ensure they are easy to find on your website, you can use discounts and special offers as an effective tool to boost sales.

9) Customer Support

When it comes to successful ecommerce websites, customer support is essential. Your customers should have the ability to get help and answers when they need them. This can be accomplished through live chat, phone, email, and other forms of customer service. Your customer service team should be knowledgeable and friendly, and they should have access to the necessary tools and resources to resolve any customer issues quickly. Additionally, it’s important that customers are able to easily find answers to their questions on your website. Having a FAQ page or knowledge base with useful articles can help your customers get the information they need without needing to contact customer service. By providing a high level of customer support, you’ll be able to build trust with your customers and ensure a positive experience for them.

10) A Mobile-Friendly Design

In this day and age, having a mobile-friendly ecommerce website is essential for success. Mobile devices account for more than half of all online shopping traffic and having a website that is optimized for mobile use can greatly increase your customer base. A mobile-friendly design ensures that customers have the same positive shopping experience regardless of the device they use. When creating a mobile-friendly design, make sure the layout is easy to navigate, images are sized correctly, and the checkout process is quick and easy. Additionally, you should optimize your website for voice search to capture customers who prefer to search with their voice. By making sure your ecommerce website is optimized for mobile use, you will be able to tap into a larger customer base and keep them engaged.


Actovision is a comprehensive ecommerce website building solution that helps businesses to create a secure and engaging shopping experience for customers. It has all the features that you need to start selling online. From setting up your store, to accepting payments, to creating customer accounts and providing customer service, Actovision takes care of all your ecommerce needs. Plus, it integrates seamlessly with third party services and has advanced analytics so you can track performance and get insights into how to further optimize your store. With Actovision, you have a powerful and reliable platform to make your ecommerce dream a reality.


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