Find Your Perfect Fit: How to Select the Best Ecommerce Platform

Find Your Perfect Fit: How to Select the Best Ecommerce Platform

Are you looking to launch your own online store but aren’t sure which ecommerce platform is right for your business? You’re not alone! With so many options available, it can be overwhelming trying to decide which one is the best fit. Fortunately, there are a few key criteria that can help narrow down your choices. In this blog post, we’ll discuss the factors you should consider when selecting an ecommerce platform, as well as our top picks for the most popular solutions. So, if you’re ready to take your business online, keep reading to find out how you can find your perfect fit!

Define Your Priorities

When choosing an ecommerce platform for your business, it’s important to define your priorities upfront. This means taking the time to think about your business goals, target audience, and what features are essential for your online store.

Some common priorities might include ease of use, customization options, payment gateway options, and integrations with other tools you use. You’ll want to consider the size and scope of your business, as well as your future growth plans, to ensure that the platform you choose can scale with you.

Another priority to consider is the user experience for your customers. You want to choose a platform that provides a seamless shopping experience and is easy for customers to navigate. This can help increase sales and customer loyalty in the long run.

By defining your priorities upfront, you’ll be better equipped to evaluate different ecommerce platforms and choose the one that best fits your business needs.

Do Your Research

When it comes to choosing the right ecommerce platform for your business, you can’t skip the research stage. This is an important step that can save you time, money, and a whole lot of frustration in the long run. Here are a few tips to help you conduct effective research:

1. Check Out Customer Reviews:

One of the best ways to learn about a particular platform is to read reviews from other business owners who have used it. Check out websites like Trustpilot, G2, and Capterra to see what other people have to say about the platform you’re considering. Be sure to read both positive and negative reviews to get a well-rounded perspective.

2. Look for Platform Comparisons:

Another useful research tool is platform comparisons. These are typically done by industry experts or review websites and can give you a side-by-side comparison of different ecommerce platforms. You’ll be able to see which features each platform offers and how they stack up against each other.

3. Attend Industry Events:

Attending ecommerce conferences and events can also be a great way to learn about different platforms. You’ll have the opportunity to talk to vendors, attend educational sessions, and network with other business owners in your industry. This can help you get a better sense of which platforms are the most popular and which ones are a good fit for your business.

4. Ask for Referrals:

If you know other business owners who use ecommerce platforms, ask them for referrals. Find out which platforms they like and why. This can be especially helpful if they are in the same industry as you and have similar needs.

5. Check the Platform’s Website:

Finally, don’t forget to check out the platform’s website itself. This will give you a sense of how the company markets itself and what its core values are. You’ll also be able to see which features the platform offers and how it can benefit your business.

Consider the Total Cost of Ownership

One of the biggest mistakes that businesses make when selecting an ecommerce platform is only looking at the upfront costs. It’s important to consider the total cost of ownership, which includes all of the costs associated with running your online store over the long-term.

There are a number of costs to consider, including hosting fees, transaction fees, payment processing fees, add-ons and plugins, design and development costs, and ongoing maintenance costs.

While some platforms may have lower upfront costs, they may end up costing you more over the long-term due to higher fees or the need for costly add-ons. Be sure to factor in all of the potential costs when making your decision.

Another factor to consider is the time and resources required to manage your online store. Some platforms may be easier to use and require less technical expertise, while others may require more time and effort to manage. Be realistic about how much time and resources you have available to devote to your ecommerce platform.

Ultimately, you want to choose an ecommerce platform that offers the best value for your business in terms of features, functionality, and total cost of ownership. Take the time to do your research, evaluate your options, and make an informed decision that will set your business up for success in the long run.

Get Recommendations

One of the most valuable resources when selecting an ecommerce platform is the input and recommendations from other business owners and industry experts. Start by reaching out to colleagues or connections in your industry to get their opinions on which ecommerce platforms they recommend and why.

You can also consult online reviews and forums to gain additional insights and perspectives. Many ecommerce platforms have their own community forums, where you can ask questions and read about the experiences of other users. Additionally, there are third-party review sites such as G2 Crowd and Capterra, which offer in-depth user reviews and ratings for ecommerce platforms.

Finally, if you are working with an ecommerce agency or consultant, be sure to ask them for their recommendations. These professionals have experience working with a range of ecommerce platforms and can provide valuable insights and recommendations based on your specific business needs and goals.

By gathering recommendations from a variety of sources, you can gain a more well-rounded understanding of which ecommerce platforms are most likely to meet your needs and expectations. Armed with this information, you’ll be well-prepared to move on to the next step of the selection process: requesting a demo.

Request a Demo

Once you have narrowed down your choices and have a few top contenders, it’s time to request a demo. A demo will give you a chance to test drive the platform and get a feel for how it will work for your business.

When requesting a demo, be prepared to ask questions about the specific features and functionality that are most important to you. It’s also a good idea to have a list of potential pain points or challenges you may face so you can see how the platform addresses them.

During the demo, pay attention to how easy it is to use the platform and how it integrates with your existing systems. This is also a good time to evaluate the level of customer support and resources provided by the platform.

Remember, you’re not just investing in a piece of software – you’re investing in a partner that will help you grow your business. Take your time to thoroughly evaluate each platform and choose the one that best aligns with your business goals and needs.


Wonder how Actovision can help you to choose and build the right ecommerce platform for your business?

Actovision will help you to  build a robust and efficient ecommerce platform that meets your business needs. We know that every business is unique, and we work closely with our clients to understand their goals and tailor our services accordingly.

With our vast expertise in ecommerce development, Actovision provides you with the best solutions for building an online store that fits your budget and scale. Our team is highly experienced in building customized ecommerce platforms, such as Shopify, Magento, WooCommerce, and more.

We help you choose the right ecommerce platform that fits your business requirements. Our professionals provide consultation on features, design, functionality, and integration that meet your unique needs. We offer user-friendly platforms that enhance the user experience and drive conversions.

Moreover, Actovision ensures the proper maintenance and updates of the platform to keep it up-to-date with the latest technological advancements. We are always on the lookout for ways to improve your online store to provide the best customer experience possible.

At Actovision, we value our clients and work closely with them to deliver the best ecommerce solutions. Choose us to build and scale your online store and see the growth and success of your business.

10 Must-Have Features for a Successful Ecommerce Website

10 Must-Have Features for a Successful Ecommerce Website

Having a successful ecommerce website is essential for any business that wants to make money online. In order to create a successful ecommerce website, there are several must-have features that should be implemented. This blog post will discuss 10 essential features that every successful ecommerce website must have in order to maximize profits and attract more customers. With the right combination of features, any ecommerce business can ensure success and profitability.

1) Search Bar

Having a search bar on your ecommerce website is essential for helping customers find what they are looking for quickly and easily. A good search bar should be prominently displayed on the homepage and should feature an autocomplete function that can suggest relevant product searches as customers type. This helps ensure customers don’t have to go searching through your entire inventory just to find what they need. Additionally, a powerful search engine with advanced filtering capabilities will help customers narrow down their results to make the most of their search. You should also give customers the option to sort their search results by relevance, price, and other important factors. By making it easy for customers to find exactly what they need, you can greatly increase customer satisfaction and loyalty.

2) User-Friendly Navigation

One of the most essential elements for a successful ecommerce website is having a user-friendly navigation system. A great navigation system should enable customers to quickly and easily find the products they are looking for. This will increase the customer’s satisfaction with the overall shopping experience and could lead to more sales.

The best navigation systems have a clear, logical structure. All products should be divided into categories and subcategories so that customers can navigate their way through the website easily. Additionally, make sure that there are drop-down menus for further categorization and filtering of products. Having search bars is also beneficial as it allows customers to find specific items quickly. 

It’s also important to keep the navigation bar in the same place on every page so that customers don’t have to search for it when they want to move around the website. Another way to enhance the customer experience is to provide breadcrumb trails on each page, which show the customer where they currently are in relation to the homepage.

With a user-friendly navigation system, customers can find what they need quickly and enjoy their shopping experience.

3) High-Quality Product Images

When building an ecommerce website, it’s essential to include high-quality product images. Quality images of your products will give customers a better idea of what they’re buying and help them feel more confident about making a purchase. For best results, make sure your product photos are clear and show the product in the best possible light. High-resolution photos and multiple angles of the same product will also give shoppers more insight into what they’re looking at. Additionally, it’s important to ensure that all of your product photos are consistent with one another, so they create a cohesive look on your website. Finally, be sure to use alt tags to increase the visibility of your images in search engine results pages.

4) Detailed Product Descriptions

Having detailed product descriptions on your ecommerce website is an essential feature for any successful online store. Product descriptions should include all of the relevant information that potential customers need to make an informed purchase decision. This includes a list of features, product specifications, materials used, pricing details, and more. You should also include a short summary or blurb that explains the benefits of the product and how it can help the customer. Product descriptions should be written in a way that is easy to understand and should include any related keywords to improve your website’s search engine ranking. If possible, you should also include high-quality images of each product as well as customer reviews to help customers get a better understanding of what they are buying. By providing detailed product descriptions, you will help customers make more informed purchasing decisions which will lead to more sales and satisfied customers.

5) Customer Reviews and Testimonials

Customer reviews and testimonials are one of the most important features for an ecommerce website. This is because customers rely heavily on these reviews to make purchasing decisions. They want to know what other customers think about the products and services being offered. Reviews and testimonials help build trust and confidence in potential customers, which leads to more sales.

Including customer reviews and testimonials on your ecommerce website is also beneficial for improving your website’s search engine rankings. Search engine algorithms are now taking into account user-generated content when ranking websites, which means that a website with many positive reviews and testimonials is likely to rank higher than one without them. 

You can encourage customers to leave reviews and testimonials by providing incentives such as discounts or gift cards. You should also make it easy for customers to leave reviews or feedback by including a link in order confirmation emails. 

Overall, customer reviews and testimonials are essential for any successful ecommerce website. They not only provide potential customers with an honest overview of your products and services, but they can also boost your search engine rankings. Make sure to include this feature on your ecommerce website and you’ll be well on your way to creating a successful online store.

6) Multiple Payment Options

When it comes to shopping online, customers want to have multiple payment options available. It’s important to make sure your ecommerce website offers a wide range of payment methods, including credit cards, debit cards, digital wallets, PayPal, Apple Pay and more. This will not only make it easier for customers to make purchases but also increase the chance that they will complete the transaction.

Accepting multiple payment options can also help build customer trust in your business. The more secure payment methods you offer, the more likely customers are to feel comfortable making a purchase. Make sure your checkout page displays the logos of all accepted payment methods, so customers know they are dealing with a legitimate business.

By offering multiple payment options on your ecommerce website, you can make it easier for customers to shop and help increase sales. Make sure to research different payment providers and pick the ones that best meet the needs of your customers.

7) A Secure Checkout Process

A secure checkout process is essential to ensure that customers feel safe making purchases on your website. It’s important to provide a checkout system that is secure and encrypted, so that customers’ personal and financial information is safe. This includes having secure payment gateways like PayPal and Stripe, as well as offering multi-factor authentication (MFA). Additionally, you should also make sure that your checkout process allows customers to save their payment and shipping information for future orders. 

A secure checkout process should also clearly communicate any fees or taxes associated with a purchase. Customers should also be given the option to review their order summary before submitting payment. Furthermore, it’s best practice to have an SSL certificate to ensure that customers’ data is secure at all times. Lastly, you should also have a way for customers to easily get in touch with customer service if they have any issues or questions during the checkout process.

8) Discounts and Special Offers

Discounts and special offers are key elements in any successful ecommerce website. Customers are always looking for a good deal, so offering discounts and special offers can be an effective way to drive sales. Discounts and special offers can come in many forms: free shipping, discounts on certain products or categories, buy one get one free, or coupon codes.

It’s important to tailor your discounts and special offers to the types of customers you are targeting. This way, you can make sure that you are providing customers with deals that will actually appeal to them. Additionally, it’s also important to ensure that your discounts and special offers are easy to find on your website. Having them featured prominently on your homepage or adding them to product pages will help ensure that customers take advantage of these deals.

Discounts and special offers can be a great way to drive sales and attract new customers. As long as you make sure to provide offers that are attractive to your target audience, and ensure they are easy to find on your website, you can use discounts and special offers as an effective tool to boost sales.

9) Customer Support

When it comes to successful ecommerce websites, customer support is essential. Your customers should have the ability to get help and answers when they need them. This can be accomplished through live chat, phone, email, and other forms of customer service. Your customer service team should be knowledgeable and friendly, and they should have access to the necessary tools and resources to resolve any customer issues quickly. Additionally, it’s important that customers are able to easily find answers to their questions on your website. Having a FAQ page or knowledge base with useful articles can help your customers get the information they need without needing to contact customer service. By providing a high level of customer support, you’ll be able to build trust with your customers and ensure a positive experience for them.

10) A Mobile-Friendly Design

In this day and age, having a mobile-friendly ecommerce website is essential for success. Mobile devices account for more than half of all online shopping traffic and having a website that is optimized for mobile use can greatly increase your customer base. A mobile-friendly design ensures that customers have the same positive shopping experience regardless of the device they use. When creating a mobile-friendly design, make sure the layout is easy to navigate, images are sized correctly, and the checkout process is quick and easy. Additionally, you should optimize your website for voice search to capture customers who prefer to search with their voice. By making sure your ecommerce website is optimized for mobile use, you will be able to tap into a larger customer base and keep them engaged.


Actovision is a comprehensive ecommerce website building solution that helps businesses to create a secure and engaging shopping experience for customers. It has all the features that you need to start selling online. From setting up your store, to accepting payments, to creating customer accounts and providing customer service, Actovision takes care of all your ecommerce needs. Plus, it integrates seamlessly with third party services and has advanced analytics so you can track performance and get insights into how to further optimize your store. With Actovision, you have a powerful and reliable platform to make your ecommerce dream a reality.

The Benefits of Having a Website for Your Business

The Benefits of Having a Website for Your Business

Are you running a business but don’t have a website? You’re missing out on a lot of potential customers and opportunities. In this blog post, we’ll explore the many benefits of having a website for your business. We’ll discuss why web development is so important and how it can help your business reach its goals. By the end of the post, you’ll understand why having a website is essential for any business in today’s digital landscape.

A website gives your business credibility

Having a website is essential for establishing credibility in today’s digital world. Your website will be the first impression potential customers have of your business, so it’s important to create a professional and user-friendly website. A well-designed website can help to build trust with your target audience and demonstrate that your business is legitimate.

In addition, having an up-to-date website with regularly updated content can help you stand out from the competition and show customers that you are invested in providing them with quality products and services. It’s also important to ensure that your website is optimized for mobile devices, as more and more people are using their phones to access the internet. Having a responsive website will make it easier for people to find and use your site no matter what device they’re using.

Ultimately, having a website is an important part of establishing credibility for your business. It shows potential customers that you are serious about your business and can provide them with a great experience. Investing in a professionally designed website is a worthwhile investment that will pay dividends in terms of customer trust and brand loyalty.

A website is a 24/7 marketing tool

Having a website for your business gives you an invaluable opportunity to reach potential customers 24 hours a day, 7 days a week. A website serves as a platform to promote and market your products or services in a way that traditional marketing efforts can’t. Your website is accessible to anyone who visits it, no matter what time it is, which makes it an extremely powerful marketing tool.

You can create a website with various features such as information about your company, products, services, contact information, and more. You can also use a blog to post articles and share insights about your industry and updates about your business. These posts help your website to rank higher on search engine results pages (SERPs), which can lead to more web traffic and customers. Additionally, you can integrate social media accounts into your website to make it easier for users to connect with you and share your content.

Creating an effective website for your business is an important part of your overall marketing strategy and will help you build an online presence that can be used to attract and convert potential customers. Having a website will give your business credibility and make it easier for customers to learn more about what you have to offer. With a website, you can also leverage SEO strategies to increase your visibility and reach more customers. Utilizing a website as a marketing tool is essential for the success of any business.

A website can help you reach a wider audience

Having a website is one of the best ways to reach new customers and get your business in front of more eyes. A website allows you to reach a global audience, instead of relying on local marketing efforts. Your website can be viewed by anyone in the world, regardless of geographic location. This opens up huge potential for expanding your customer base and increasing sales.

When people search for products or services related to your business, your website can appear in search engine results. This will allow you to capture more leads and conversions than you would with traditional marketing methods. Additionally, you can use social media platforms to promote your website, giving you even more visibility online.

By having an optimized website that’s easy to navigate, you can make it easier for potential customers to find what they’re looking for quickly. This means they are more likely to stay on your website longer and convert into paying customers.

Having a website gives you the power to reach more people and increase your customer base. It’s an essential tool for any business, so don’t miss out on this important opportunity.

A website can generate leads and sales

Having a website is essential to the success of any business. A well-designed and user-friendly website can help you turn visitors into customers by providing them with the information they need and the ability to easily contact you. By implementing effective marketing techniques, such as SEO and content marketing, you can make sure that your website is seen by the right people who are interested in your products or services.

Your website can also be an effective tool for capturing leads. You can use contact forms, email subscriptions, and live chat options to gather visitor information that you can use for lead generation. You can then use this information to nurture leads and move them down the sales funnel.

Having a website is also a great way to sell your products or services online. With online payment systems like PayPal, Stripe, and Square, it’s easier than ever to set up an online store where customers can purchase your products without leaving the comfort of their home. 

By taking advantage of all the opportunities that having a website can provide, you can grow your business faster and more effectively than ever before.

A website can save you money

Having a website can be an incredibly cost effective way for businesses to market themselves. It eliminates the need for expensive advertising campaigns and allows you to reach a much wider audience with just the click of a button. With the cost of setting up a website being relatively inexpensive, it could end up saving your business a lot of money in the long run.

A website can also save your business money by providing an easy way for customers to interact with your company. Instead of paying for customer service reps, customers can access information about your products and services quickly and easily through a website. This reduces the amount of time and money spent on customer service inquiries. Additionally, having an online store makes it easier and cheaper for customers to purchase products, which could potentially increase your overall sales.

Lastly, a website can help you save money by streamlining your administrative tasks. By automating certain processes such as order tracking, invoicing, and inventory management, you can significantly reduce the amount of time spent on these tasks, freeing up resources that can be used elsewhere in your business.

Overall, a website is an invaluable asset to any business and can save you money in a variety of ways. From providing a cost-effective marketing platform to streamlining administrative tasks, there are numerous ways in which having a website can save you money.

A website can help you track your progress

The ability to track the success of your website is a great advantage. It can give you an understanding of how people interact with your content, and how your website is performing in terms of sales and leads. Tracking your website’s progress can also help you determine what changes you should make to better reach your goals.

There are many metrics available to track, such as page views, time on site, bounce rate, click-through rate, and conversion rate. By tracking this data over time, you can identify trends and see what is working and what needs improvement. Additionally, you can use the data to gain insight into who is visiting your website and what their interests are.

By monitoring your progress, you can ensure that your website is performing as it should and that you are reaching the right audience. You can also use the data to create targeted campaigns and other strategies to reach more customers and increase sales.

A website can be a valuable asset

Having a website is one of the most powerful and cost-effective tools available to businesses today. A website can be a valuable asset to your business by helping you reach more customers, expand your brand, and increase sales.

A website gives you the opportunity to showcase your products and services in an engaging and interactive way. With a website, you can keep potential customers updated on new products, services, and promotions. You can also use your website as a platform to provide customer service and interact with them.

In addition, a website can be used to generate leads and sales. You can set up a blog, landing pages, and contact forms to capture leads from potential customers. You can also use SEO tactics to boost your website’s visibility in search engine results. This will help you reach more people and increase the chance of them converting into customers. 

Finally, a website can help you track your progress over time. You can use web analytics tools to monitor website performance and measure the effectiveness of your digital marketing strategies. This will help you optimize your website for maximum efficiency and success. 

All in all, having a website can be an incredibly valuable asset to any business. It can help you reach more customers, generate leads and sales, save money, and track your progress. If you want to make the most out of your digital presence, investing in a well-designed website is a must.