What is a Conversion Funnel and How to Optimize It?

What is a Conversion Funnel and How to Optimize It?

As a person in business, your bottom line should be to increase sales.

How can you do that?

Imagine your prospective customers as walking through certain stages before they make a decision to purchase something on your website or via your landing page. These stages, are typically known in marketing parlance as the AIDA or the Awareness, Interest, Desire and Action stages. These stages are envisioned as a funnel because of the number of potential customers “dropping-off” the funnel at each stage, with only a small number making it to the final stage or the Action stage. Hence at each stage you will require conversion funnel optimization, which is what we will discuss in this blog. Let’s delve deeper.

What is a Conversion Funnel?

A conversion funnel refers to a set of stages that a prospective buyer passes through before the ultimate goal of “converting” which is buying a product or taking some desired action.
The reason this buyer’s journey is called a conversion funnel, is because, it narrows as it progresses, creating a funnel shape, wide at the top and narrow at the bottom. At every stage of the funnel, people tend to drop-off, hence the funnel needs to be optimized at each stage, known as conversion funnel optimization.

How to Optimize the Conversion Funnel

  • Target the Right Traffic

For top of the funnel optimization, you need to bring in the right traffic to your landing page. Instead of junk traffic coming your way, try to target an audience that is actually likely to convert. So primarily, check for high-quality traffic. This will require a lot of analysis and keyword research.

  • Building Trust

Once you have targeted the right traffic to land on your site, you need to build trust with that traffic. The way to do this is to by posting case studies, testimonials, community forums and price comparisons. Once trust has been established, you can move on to the next part of the conversion funnel optimization process.

  • Build Rapport

Once a lead has been converted you need to build a rapport with them over time. You have to keep them interested in your products, so you can use remarketing strategies and other tactics to promote future products to these customers who stick with you till the end of the sales process.


Actovision is a leading landing page creator and is involved in the conversion funnel optimization. We ensure that the landing pages we create for you are properly optimized at every stage of the sales funnel. In that way, our landing pages are highly successful in what they set out to do. So, hurry up and get in touch with us today for a consultation on creating the best landing pages.

Top of the Funnel Optimisation: 3 Ways to Nurture Leads

Top of the Funnel Optimisation: 3 Ways to Nurture Leads

“’Cause you’re hot then you’re cold, you’re yes then you’re no, You’re in then you’re out, you’re up then you’re down” – Katy Perry

Surely you must have felt this way about your leads at some time! That they seem to be hot then cold, ‘yes’ and then ‘no’.

Ever felt like you can’t understand why your leads are dropping off the sales funnel when you have tried your level best to guide them towards closing a deal?

Try to identify what are you doing wrong. Is your landing page not optimised or is your funnel optimisation done poorly? In this blog, we give you 3 ways in which you can optimise the top of your sales funnel so that your leads stay hot and do not drop off the funnel.

3 Ways in Which You Can Perform Funnel Optimisation by Nurturing Leads

  • Use targeted content

Much before you look to creating your sales page, seriously, much, much before, it’s time to warm up your leads. What you need to do to achieve this, is to target specific content to them. This involves creating content that you know your leads consume, like Instagram reels, posts, and other content pieces like blogs, and infographics. Then understand your buyer’s persona. Understand your target audience. Understand your leads thoroughly. Then as research proves, you can target them with appropriate content before you bring them to your ad or landing page. Content plays a vital role in nurturing leads and you should not lose that opportunity.

  • Send personalised emails

Email marketing is a very effective tool for nurturing clients. Moreover, these emails have to be personalised so that they can attract the right leads. Accenture did research and found that 41% of the consumers switched their businesses because of a lack of personalisation. Therefore, your lead nurturing strategy needs to have email marketing as one of its nurturing strategies. Triggered emails especially help with guiding your customer to some particular web page or landing page.

  • Score leads

Not every lead deserves the same attention. You need to score your leads with a number based on their behaviours. You will need to categorise your lead scoring system in a clever way based on the metrics you wish to achieve. Put your focus on those leads that are spending more time on your web pages, open your emails and browse through your site. Lead scoring helps you understand which leads are worth nurturing and which ones you should let go off.


Once the top of your funnel optimisation has been done, you can start creating your Landing Pages and integrating CRM to analyse every aspect of the sales flow. So, if you require high-converting landing pages, you can reach out to us at Actovision to help you create the same. Our landing pages will help to bring in the much-needed sales you require.