by actovision | Feb 14, 2020 | Uncategorized
Introduction
Undoubtedly one of the most prospective mediums for online marketing or digital marketing, Facebook is any day the darling of contemporary marketers. The social media giant assures an expansive exposure to the brands thanks to its worldwide member base, with members from every demographic, gender and age. Lured by the tons of success stories on Facebook advertising, a lot of business owners opt to campaign their brands over here- but then not all of them could achieve the desired heightened success.
There have been incidents where a business owner took to every standard means for Facebook
advertising- namely, persuasive posts, stylish headline , high resolution images- yet when he launches the campaign- it’s only boom and fail for him. If only had he known how to stay aware of the mistakes of Facebook advertising.
The post below aims to alert you on such mistakes to take care of.
No landing page optimization or lack of lead magnet
It’s a busy world today where your visitors won’t accommodate you more than 15 seconds while
they are on your platform. Thus, if you cannot make the best of every second, you would be
losing out big time. As per the Facebook ad gurus, if you are paying 1 dollar for a single click and you lose out on the prospects in initial fifteen seconds, you have just wasted $240 an hour in not being able to engage your audience clicking on your advertisements.
Would you be able to bear such a costly mistake? Definitely, a big NO.
The hardcore truth is, today it’s never adequate to drive in traffic to homepage or contact page and expect great results. It would have been relevant 5 years back but these days, it’s all about optimum VALUE. In order to optimize the advertising efforts, one needs to funnel his target visitors to landing page, armed with lead magnet- the resource which demonstrates your knowledge, skills and expertise as well as makes you appear as “the” problem-solver before the target niche.
If you can build up trust through goodwill gestures, it always makes the route to sales easier.
Lack of A/B split tests
After some years in the industry, we all feel that we know almost everything about our customers’ expectations. Well, it’s not how things work. What you know is guesswork and until and unless you test the assumption, you never have the definite answers. One of the deadliest mistakes when it comes to Facebook advertising is lack of A/B split tests. In fact, testing is of fundamental importance when it comes to Facebook Advertising. Thus, you have to take rigorous testing on just everything you put to boost your marketing campaign on Facebook- the headline, the image, the posts and so on. Adequate number of tests will be able to reveal what’s actually working and what’s not or what you could do to improve. It’s a continuous ongoing procedure which will make you create Facebook ads in multiple variations to see which one suits the most. Don’t get tired of so many variations if you want to have the last smile.
Not so appealing value proposition
Your headline is the first thing that the visitor finds in your page and if it doesn’t convey anything compelling- something that would benefit them somehow, why would a visitor click on it? You might have come up with an amazing service or product but your headline has to convey that very “amazing” message first- any problem here and your Facebook ad campaign is all set for doom.
Here are some tips to ensure compelling headline-
- Be specific about what you can deliver
- Be specific about how different you are from your competitors
- Be specific about points that would make your reader care.
There are just 25 characters for you and hence spare no room for ambiguity. However, the quotient of “value proposition” does not apply to the headline only. It must be echoed throughout the customer journey- starting from the visitors first click on the ad to reaching your site to shopping your service or product. You have to make your customers feel that you always have their best of interests in mind. Maximize each opportunity to convey the message and you would be steadily topping at the competition.
Conclusion
The biggest challenge in your way to successful Facebook advertising campaign, is you, the business owner. You can either ignore the alarms mentioned above and ruin the campaign completely or be careful about the sins and prevent them – to lead your route to optimum success.
by actovision | Feb 14, 2020 | Uncategorized
Mobile First Indexing has become one of the most related terms in the world of web design and marketing. Marketers and designers are focusing more on the Mobile First Indexing than ever before. While you can already sense about the matter by the name itself, we are here to portray the whole scenario associated with Mobile First Indexing.
Not very long ago, Google used to index the desktop version of a web page’s content for the mobile searches as well! Consequently, this used to create a great void in every mobile-based content considering the different screen size and resolution of desktops and mobiles. Myriads of individuals access Google and the internet through their mobile devices and they used to face issues browsing the contents quite frequently.
That’s the very time when Google said enough! And Gary Illyes drifted his announcement of Mobile First Indexing at Pubcon. According to the announcement and current actions by Google, the mobile version of the business websites will be indexed by Google. For the mobile searches conducted by the users, Google will crawl and index the mobile version of the web page instead of the desktop version. If you have a responsive website, you are out of danger but if you have different sites for mobile and desktop, make sure you are updating your website contents accordingly.
Latest Rollouts in Google Indexing
Google’s Mobile First Indexing has been around the industry for quite a long time but in recent time, Google has announced that it has begun rolling out the mobile first indexing which will benefit the websites in a greater number. But the rollout is valid only for the websites that adhere to the topnotch mobile-first practices.
The previous rollout has taken place almost a year ago in October 2017 but the number of websites was pretty less where it was implemented in. But the number will be much bigger this time as per the news and rumors. Now, you may ask how would I know whether my site has been migrated for mobile first indexing?
Well, Google will let you know via messages in your website’s Google Console that your website has been migrated to the Mobile First Indexing process! So, once you receive the notification from Google, you can be assured that your website is going to get the spotlight from the time onwards.
Advised Practices for Mobile First Indexing
Below are our recommendations for you for the best Mobile First Indexing practice. These pieces of advice would make you index your site for the mobile devices in a better mannerism and ultimately, help improve your SEO.
- You may use shorter content for your mobile version but the content should reflect similarities to the website content since it conveys the authenticity of your website.
- Both the mobile and the desktop version of your website should contain the systematically structured data.
- Both the mobile and the desktop version of your website should contain the Metadata which helps Google recognize the matter of your web page.
- You need to verify both the versions of your website on the search console.
- Make sure you are checking the hreflang links for both your mobile and desktop URLs.
- Make sure you are checking the robot.txt directives of your website.
- Server end should have enough capacity for the website.
Final Words
Google is very attentive to make its users satisfied and the company does everything to ensure the user experience. Mobile first indexing is the result of such a preference for the users. The mobile indexing also induces you to have a responsive website that makes a better impression on the mobile users all across the globe. Since the majority of Google users browse from the mobiles, it’s high time that you start optimizing your website for the mobile device if you have not done already. If you successfully execute it, a greater number of visitors is the most probable outcome.
If you are still using a non-responsive site, make sure you are contacting a web design company like us who has a good amount of proficiency in responsive website designing and development.
by actovision | Feb 10, 2020 | Uncategorized
The growth of social media platforms such as Facebook, Twitter, YouTube, and Instagram among others has seen customers using them in large numbers. Since advertising is about reaching out to your target customers in the most effective manner, social media can be said to be the new medium. As a business, you can leverage social media by engaging social media marketing services to stay competitive and achieve ROI. You can do this by creating a social media account for your business and curate suitable content to engage the attention of your target customers. In addition to enhancing your brand equity, it can help your SEO cause as well. So, should you want to know how social media can help your business, read our infographic on the same?
by actovision | Jan 28, 2020 | Uncategorized
Customer behavior has changed drastically since the rise of handheld devices as a medium for interaction. As a result, the brands are shifting their methods of advertising in order to reach out to their target audience. According to a report on outerboxdesign.com, 79% of Customers were reportedly originated from smartphones. These numbers display how there has been a distinct shift towards mobile devices as compared to laptops or desktops. In an era when consumers are spending big money on their mobile devices, online marketers cannot afford to overlook this trend. But unfortunately, most of the small businesses still do not realize how important mobile apps are to tap the potential consumers.
Can a mobile app help you?
While it is true that a mobile app is especially helpful for a small or local business, it is important to ask yourself whether you actually need an app. Mobile apps can work wonders for most of the small businesses. However, these are not necessary for everyone. If your business requires you to reach out to your customers 24X7 or you can offer a productive experience for your brand, you definitely need an app. Even if you require reaching out to the customers round the clock, will it benefit your business? It is important that you have clear business goals before developing an app for your business. It will help to ensure that your expectations from the app are not unrealistic.
Mobile marketing vs. others
On average, it has been estimated that users have 30 apps installed on their smartphones. Does this ring a bell? It means that you will have to compete with 30 apps in order to grab the attention of the customers. But this competition sounds easier when compared to the websites. There you have competition from millions of websites.
Mobile marketing over social media
There are many small businesses that are still getting used to social media. Managing social media platforms like Facebook and Twitter requires experts. For small businesses, it might not be always possible to acquire dedicated resources to manage such platforms. Moreover, when users are on social media, they are not merely looking for making a purchase. There are various reasons why they are on social media. In this regard, your profile will have to compete directly with numerous things that your target audience might find more interesting.
However, if you are developing mobile apps reaching your audience becomes easier. You are visible to your customers at all times. Moreover, you would not need additional resources to ensure customer engagement.
Customer Engagement
Whether you own a spa service, bakery or flower services, your customers require to reach you. With a help desk feature in your app, it helps to communicate with your customers better. For example, if you want to place an order to a local bakery, its mobile app can save you the hazard of commuting to the shop. Customers prefer such a kind of engagement.
Mobile apps are better than email marketing
Email marketing is an old concept that works well for most of the businesses. However, even if people subscribe to your list there are no guarantees that they will have a look at your mail. A mobile app, on the other hand, has ‘push notification.’ Through this, the users are notified when some new activity takes place within the app. For small businesses, it is a direct way of communicating with their audience about the latest updates related to their products and services.
Developing mobile apps
Many small businesses avoid developing apps for their businesses because of the cost. It is a fact that mobile app development is an expensive affair but getting into unnecessary details can help you reduce the cost. It can be used further to make money by applying strategic app monetizing plans. You can earn money from your apps with the help of ads too.
Finally, all you need to get a mobile app is smart planning and creative ideas. It is time to walk away from the usual Google ads and explore something that will engage your audience better. If you are sure about your business goals, no small business owner can go wrong with the mobile app development.
by actovision | Jan 16, 2020 | Uncategorized
Mobile apps have taken over the entire market. Be it online food delivering services, cab booking, courier services, shopping, businesses; everything can be done through mobile apps. Before starting any business, the first thing that entrepreneurs look for is a company that provides Mobile Apps Development Service. Such is the effect of mobile apps on the recent market.
If a mobile app fails to perform its works or takes too much time to show results, consumers won’t hesitate to uninstall it. This poor experience might even discourage them to never use the app again. Depending upon your business needs, you have to choose between hybrid and native apps to reach your goals. Before opting for a suitable one, you must consider some factors. Let’s have a close look at the basic differences between hybrid apps and native apps.
Get a mobile application representing your business for different platforms including iPhone, Android, Windows phones and iPad with our mobile application development service to extend your customer reach and boost your business now. We are a one-stop mobile app development company. Our mobile development team includes senior-level business analysts, UX experts, and engineers who are well-versed in building both native and cross-platform apps that users need and want. From ideation to publishing — we have you covered all the way.
Pace
Running speed of an app is one of the key factors to consider before choosing one. And, when it comes to the pace of an app, native apps easily beat hybrid apps. The speed of a hybrid app depends solely upon the browser’s speed; as a result, it can never run as fast as a native app.
Platforms
The platforms through which users can use their apps are also a fact of much-needed importance. Native apps are specifically developed for certain operating systems; Swift or Objective-C is used for iPhone & Java is used for Android. On the other hand, hybrid apps have the components of both web apps and native apps and are built with CSS, HTML, & JavaScript. These are developed for the web as well as for a specific platform.
Development Cost & Time
To a businessman, a budget is a component that always stays in mind. While choosing an app, you must always look for the option that is cost-efficient as well as effective. The cost of developing a native app is more than a hybrid app. Native apps also take a longer time to be developed. And, even the maintenance and support costs are also expensive.
Code Portability
The code portability of native apps is limited to a single platform. However, hybrid apps are developed with code portability to multiple platforms.
User Interface
While building an app, the user interface is one of the most important factors, to be taken into consideration. In the case of hybrid apps, the developers need to consider both the iPhone and Android designing guidelines to satisfy users of both kinds.
