CRM software is often viewed with suspicion by the sales reps as they believe it is just another tool that managers use to track their performance. However, a CRM can help sales as this CRM solution provider in USA will show you.
According to one statistic by the Tas Group, 2 out of 3 of all sales forces fail to achieve their sales target. In contrast to this, a study by Innoppl Technologies says that 65% of the sales rep who used Mobile CRM achieve their sales targets. Moreover, 78% of those who did not use CRM did not achieve their targets! As you can see, the statistics show that CRM is a very integral part of sales.
So, on that note, let’s understand how a CRM helps in sales.
4 Ways a CRM Helps in Sales
Here are 5 ways in which CRM helps the sales team.
- A Centrally Located Safe House of Information
A CRM offers sales reps a centrally located storehouse of information. This CRM solution provider in USA can help you to set up your CRM (Konnektive CRM, Sticky.io CRM, Clickbank, Digistore24, CBSplit) in such a way that it adds value to the business by organising information in proper structures. For instance, all the form fills, calls, emails, meetings, and text messages can be gathered and located in one place thanks to the CRM.
- Funnel Set-up
The CRM allows you to set up the sales funnel. First, you need to define your sales funnel in a comprehensive way. Then you can track the sales process per lead and understand at which point a hot lead went cold. The CRM allows you to then take decisions at the opportune moment so that you can regain lost sales.
- Study Your Customers
A CRM helps you to study customers, especially for B2B sales. With tracking pixel integration you can note down all the details of the customer during the sales process and study them to plan a customised sales strategy. The information that you gather via the CRM is crucial in that regard.
- Reduces Mistakes
Since all the CRM does is store your customer information in one place, it helps to reduce errors in data about the customer. Mistakes in data entry can be completely eliminated by setting up a proper CRM from a CRM solution provider in USA. A reduction in the error of data regarding a customer can help the sales rep take quick, calculated results.
A CRM solution provider in USA can help you to set up your CRM in a way that enables you to achieve business goals. Moreover, the entire sales team can benefit from the CRM as depicted above. So, don’t hesitate to get in touch with Actovision to set-up and deploy your CRM today!