So you are all done with your Google My Business Listing but then still can’t see any results as such. This blog will help you to understand the necessities required for search engine visibility. It’s a big challenge to get results when Digital Marketing and Search Engine Optimization are concerned. So it’s always a good practice to keep your listings updated like correct address, phone details, store hours and so on. Sometimes very simple things could bring a twist to your Google My Business Listing and could make a difference globally.
Address Accuracy
Well, you have updated your store address perfectly but check if it follows recognized guidelines. Any non-uniformity could have a bad effect on search results. Always follow the guidelines of acceptable formatting of address laid out by your country.
Geocode Specification
Google My Business Listing generates geocodes to locate your store in Google Maps. So it’s very important to ensure your listing has precise geocodes which would help your customer find your store easily. Undoubtedly at times, it becomes very difficult to search for your business in a metropolitan area. So be extra mindful of this factor.
Listing Categories
Google has a smart algorithm that helps to give the best result closely aligned with customer queries. With each update, the listing visibility becomes more relevant. So it’s very important to be precise with your listing categories. Do not make overbroad categories but provide accurate characteristics of your business to get better results.
Review Response
More reviews you have more the exposure your business gets. Encourage your customer to leave feedback regarding your business service or product at Google My Business Listing. Sometimes negative feedback could leave a bad reputation for your business. So it’s always better to respond to both positive and negative reviews to share your views towards the customers. This would definitely improve your listing.
Create Content
Always try to engage your customer with new materials. Share content related to your business which is a great way to boost your local page ranking. Make use of Google Posts which allows publishing events, and promotions that directly update Google Search and Google Maps.
Upload Images
Many stores neglect or avoid uploading images in their Google My Business Listing. A relevant image upload will help the customers on their online search. Customers do like to view product images, store design, signage, and so on before visiting a business. Uploading relevant images might have a massive effect on your local ranking.
Always remember every bit helps for any business growth. Do not avoid these guidelines to get a good result in Google My Business Listing. If you are running a website and would like to boost your online presence you can always contact us for Search Engine Optimization or Social Media Marketing and would be happy to help you.
Improve your Website Today:
You have uploaded your website and you love it. But did you ever think, about what your customers think about your website? Whenever we create a website, it’s no doubt that we create it with our own choices and preferences. From design to navigation, we decide all. But if you still find that your site traffic is low, then do not panic but take a closer look at your site. A few free changes to your website would result in drastic improvements.
When people visit your site, they are looking for solutions. Give them all the necessary information they are looking for so that they do not go elsewhere. It’s very important to be focused on your business offers and answer your customer’s queries immediately.
It is very important to keep your website hassle-free and simple for your site visitors to know what you have to offer in just a few seconds. Provide the most important information at the top of your screen so that it avoids your visitors to scroll down. Put ample space between headlines, paragraphs, and graphics. Your website should be easy to navigate and read.
Content is one of the most important parts of the website. Try to write your content simple so that it’s understandable for all types of visitors. Your content should be free from grammatical and spelling mistakes. Such mistakes create a bad impression on your visitors and the site may look unprofessional.
Last but not least, provide value and an easy way for your visitors to find answers, and you’ll significantly improve the overall results of your website without spending a lot of money.
New Google Analytics:
The search engine giant, Google has come up with an improved version of Google Analytics on Wednesday. The upgraded version comes with lots of new features. In addition to faster performance and a streamlined UI, the new Analytics is full of improved and entirely new functionality.
Users now can create multiple dashboards, up to 20 per user; and each dashboard can contain up to 12 widgets. Users can also set interaction goals, graph and compare certain metrics over time, and toggle between multiple profiles and sites while focusing on a single report.
Right now, Google Analytics users can switch between the old and new versions of the product. Google is working on Analytics are soliciting feedback and is also prepping for even more new features in the future.
Optimize your Url Structure:
Discussion about URL structure for websites, in the context of SEO.
Today I would like to address one of the most overlooked issues of on-page SEO “The URL structure”. Though, many webmasters still have second thoughts regarding the contribution and effectiveness of SEO-friendly Url. But I would like to part myself from those geeks.
Even if you have a look over the Google webmaster central blog regarding Url structure you will find that they have recommended keeping your Url structure as simple as possible. I have always insisted my clients build such Url structure that itself acts as a title and can be termed as pretty Url. Let’s see, how we can make the best use of our Urls through proper Url structure.
- Using keywords in URL to increase relevancy:
We usually think about keyword relevancy while selecting the domain name but often neglect the same logic while building internal pages. Always try to have a keyword-relevant page name. This gives additional weight and relevancy to the search term you are targeting.
For example, we are having an internal service page on SEO and internet marketing.
- Hierarchy structure within URL:
A logical hierarchy-based URL structure helps users to figure out how pages are correlated with each other. It also facilitates proper categorizing of the webpage by search spider.
Ex:
a)Good URL: http://www.your_domain.com/compact-system-cameras/Sony/NEX-5-Black-18-55-lens/
Bad URL: http://www.your_domain.com/online.store/products/77650/show.html
- Canonicalise www and Non-www :
Again, I would like to address one of the tiny issues often unnoticed by developers and webmasters “duplicate content”. The non-www URL is returning the same page as the www version. This means that it is effectively creating two exact copies of the same website.
The solution is either you can use a canonical tag (<meta name=” canonical” content=”http://www.websys.co.in” />) or you can use a 301 redirect for a non-www URL.
- Handling non-Secure HTTPS pages:
This is an advanced level of correcting duplicate content that usually arises on that website which uses a relative URL structure for navigation. In such cases when a user enters into any secure pages using an HTTPS connection and navigates to other pages from there, the URL retains the HTTPS connection. So you are having the same content for both HTTP and HTTPS pages.
To overcome this issue, make sure that for all none secured areas or pages, the HTTPS versions is having a 301 redirected pointing to the corrected HTTP versions.
- The Trailing Slash:
This is another duplicate content issue. The problem in such cases arises from those websites which render the same content for both Elsie. with and without the trailing slash. Correcting the issue is straight forward and can be fixed with a simple 301 redirect rule for all pages without a trailing slash pointing to the version with a trailing slash.
- Rendering Index file:
Almost 8 among 10 websites are suffering from this issue. It happens when your root directory is projecting the same page as that of the index file (index.html or index.php or index.aspx etc.).
For example http://www.your_domain.com/ and http://www.your_domain.com/index.php render the same page that flags the issue of duplicate content
This can be corrected by canonical tag in index.php or using 301 redirects of all such URLs.
- Handling Category IDs:
Many websites especially those having CMS and shopping cart, use category id as an HTTP request for passing product ids through the header. In such cases, the Url structure becomes quite ugly.
For ex: http://www.example.com/product.aspx?ID=11526&IT=5f7d3d
These letters and symbols in a URL mean absolutely nothing to either a human visitor or a search engine spider.
My advice will be, that developers can programmatically define these category ids corresponding to their unique product name so that such type of URL can transform from an ugly URL to a pretty URL.