Design How To Make A Logo For Your Company
If you are a start-up and looking to get a head start in your business niche then the first thing you should consider is creating a strong brand identity, which would set you apart from others. This is where designing a logo comes into play for giving your brand the much-needed visibility. Remember, in the highly competitive business landscapes of today, unless your brand has a recognizable ‘face’, you will find it difficult to achieve traction from your target customers. The primary role of a logo is to identify… Remember this, as it trumps all other advice you’ll ever hear. Identification is what really matters. That’s it. These iconic logos are a testimony to the popularity of the brands and make us wonder – is designing a logo that simple? The answer is an emphatic NO as logo designers should have an eye for detail or should we say art. Our logo design service may make it work for you.
Ideas to consider while creating a logo for your company
Creating an impactful logo is not a piece of cake and requires due diligence. The ideas to consider while designing an impactful logo for your company are:
# Branding: Let’s put it simply. What thoughts come to your mind when you think about your brand, yes, the very first flash of images? Use these images as your springboard to create a meaningful logo. Our role as designers is not to design a thing of beauty… and not to design something we or the client personally likes the look of, but instead logo design needs to be treated as a strategic business tool that will allow a company to be identified in the vast world we live in. Of course, a logo can still look good, but that should be a secondary factor when designing a logo. Identification comes first.
# Colour: One that can go with your brand. For example, if your enterprise is into the niche of social service, then going for strong neon or bright colours may be off-putting. The enterprise may select muted tones to highlight elegance and simplicity. Remember, every colour in the palette has its impact, which may or may not sync with your brand. A red colour, for example, exudes power, energy, excitement, and passion. On the other hand, the orange colour can signify courage, confidence, innovation, warmth and friendliness. Thus, choose a colour that can resonate with your brand and create an instant connect with your potential customers.
# Impression: The primary objective of your logo is to attract the target audience and create an impression on them. In fact, you should aim at establishing trust with a logo design in the very first attempt and not let time decide your fate. The first and foremost criterion in achieving the same is to create a unique logo based on a fresh concept. Needless to say, the logo design should be better than your competitors to attract attention.
# Fonts: Choosing typefaces randomly can negatively impact your brand’s personality. Let us understand it with an example. Choosing fonts for a toy company and a rock band should be different as they have different brand personalities. The logos of McDonald’s, Google, or Coca Cola are recognizable by their custom fonts. So, ensure the typeface used in your logo does not appear out of place with your brand story. If so, it can send wrong signals to your target customers. You can create custom fonts or choose the ones available on the internet.