Starting your own business can be an exciting time! You get to design your brand from the ground up, and pick the colors, logo, and style that defines you and your product or service. It’s the first step towards branding yourself as an expert in your field, and it’s sure to impress your customers. Here are five things you can do to grow your brand from day one!
1) A solid logo
Your logo is an essential part of growing your business. A well-designed logo is memorable, unique and effectively represents who you are and what you’re about. Hiring a logo designing company will help create a distinct and effective image for your company that can easily be recreated across different mediums, from t-shirts to websites. Hire professionals for quality results.
2) SEO friendly URL
One of the first steps in getting more traffic is making sure that search engines like Google and Bing can easily find your website. If a search engine doesn’t know what a certain webpage is about, you won’t end up at or near the top of their results pages. One of best ways to get them familiar with your brand name and domain is by creating an SEO friendly URL for each page on your site.
3) Professional Email Address
When someone receives an email from a professional address, they’re more likely to open it. Make sure yours is short and easy to remember. Consider something like [your name]@[company].com or even something like [your company]@[your company].com. If you plan on using Twitter for communicating with customers, use that address instead—it’s easy for potential customers to remember as well.
4) Business Cards
A business card is your go-to marketing tool for networking and promoting yourself, so it’s worth taking some time to create one. Your card should include professional contact information such as a physical address and phone number—no PO boxes!
5) Business Website
The first thing you need is a website. When people think of branding, they usually think of logos and cool slogans, but these things don’t really matter unless you have a place where customers can go to find out more about your company or product. And that’s where a business website comes in. With all of today’s technology, it’s super easy for anyone with basic web skills (and even for those without) to set up a professional-looking site.
