by actovision | Oct 11, 2022 | CRM, CRM Solutions
Creating landing pages is certainly our speciality at Actovision. Over the years we have helped a host of clients achieve their business goals by creating landing pages with CRM API integration that helped to convert clients.
The function of a really good landing page is to help warm leads understand the importance of converting and becoming customers or clients. A well-designed landing page can help tilt customers into the sales funnel and attract them into making a buying decision.
Hence, let’s look at some of the details of how to create a landing page that converts.
Step 1: The Landing Page Should Have Only One Goal
Firstly, every landing page that has CRM API integration associated with it should have one and only one goal. The goal is to help the person landing on the page to take a decision about buying a product or availing of some service. Hence, the call-to-action button should ideally encompass only one function and one goal. A landing page with too many goals frightens off people.
Step 2: Decluttered Landing Pages
The next step is to create landing pages that are decluttered. Design landing pages that are free from too many elements is the key to getting users’ attention and helping them to convert. A simple design, with one call-to-action is sufficient for the people to understand what your landing page is all about.
Step 3: Add Testimonials
To add weight to your landing page, you will need to include a couple of testimonials from real people. This could mean putting in proof like social media accounts so that people believe that the product or service has worked well for someone else, and can work well for them.
Step 4: Choose the Right Colours
Moreover, whenever you create a landing page, design is a very important aspect. One of the important aspects is the colour combination. The colours should contrast each other and be soothing to the eye. Often in the aim to attract the eye, landing page designers should be careful of the colour palette that they use.
Step 5: CRM API Integration
There is no point in creating a landing page unless one can get a lot of information from it about one’s customers. To get client information, one should use a CRM and integrate it with the landing page. This way one can refine the creation of landing pages in future.
Conclusion
So, we can see that CRM API integration is an important aspect of the landing page creation. In these 5 steps you can create some of the best landing pages that really convert. In case you are looking for someone to help you create high converting landing pages, you can get in touch with Actovision. We will help you to create and manage some of the best sales pages for your requirements.
by actovision | Sep 30, 2022 | CRM, CRM Solutions
Landing pages are a great way to get fresh and relevant leads. However, for a landing page to be effective, it needs to have some VIE or very important elements. These elements make or break the landing page. One of the important aspects of the landing page is CRM integration consultation. It’s a consultation you need to have with landing page creator about which CRM is the best one for you to be integrated at the back-end.
Landing page creators usually have their own preference in terms of CRM, choosing to use simple solutions like Konnektive CRM or sticky.io. However, if you are unsure of which CRM to integrate, leave it to the wisdom of Landing Page creators like Actovision! So on that note, let’s look at 5 essential landing page elements.
5 Sales Page Elements That Are Essential
Apart from CRM integration consultation, here are some of the elements of a landing page you cannot do without.
The first thing you need on your landing page is compelling copy and headlines. The language you use on your landing page should be highly accurate, yet convincing without being too pushy. Both subheads and headlines should be able to convey within a matter of “blinks” what your landing page is about.
Pictures speak 1000 words. What you need a couple of paragraphs to convey can be done with one picture. Hence, do not forget to add reasonable and good quality images that can help you to get the message of your landing page across.
- CRM integration consultation
The third most essential thing that your sales page requires in its backend is a CRM. The CRM manages information about the customers that come to your sales page. It helps you to analyse the kind of traffic that comes to your landing page, so that you can decide who to target next.
Reviews are a great way to build trust with clients who visit your sales page for the very first time. Always include reviews into your landing pages for a more authentic feel.
Include a short fill-up form on your landing page, so that you can get insights about all the customers that land on your sales page. Fill-up forms should not be short and should not cause the person to leave before they fill it out.
Conclusion
So, here we have some of the most essential elements of a sales page which include the CRM integration consultation. Reach out to us at Actovision for the creation of your landing page. We give you high-converting landing pages so that you can easily sell your products/services for better performance.
by actovision | Sep 28, 2022 | CRM, CRM Solutions
When you create a landing page for your product or service, one of the things you need to do is integrate a CRM at the backend. A CRM is a tool that helps you to learn more about your customers. It helps you gain a lot of information about your customers, including who they are, where they came from and whether they have converted or not.
Hence, if you are looking for a CRM set-up solution at the backend of your landing page, reach out to Actovision. We can help you create, manage and monitor high-converting landing pages.
Benefits of CRM set-up solution for your landing page
- Handle scale of operations
The first problem that needs to be solved is the scale of operations. Manually following up on every lead and copying it from excel sheets is a hassle you can avoid. Moreover, the leads directly go to the CRM and you can follow them up without a problem. So you can handle customers on a large scale.
- Helps you to do A/B testing
With a CRM you can analyse which landing page is the best converting one. You will get this piece of information easily once a CRM has been integrated into the landing page. Once you identify the landing page that converts, you can rebrand the rest of the HTML pages to that particular one. This information can help you to understand which landing page is the highest-converting one.
A CRM helps you to communicate properly with the leads that have entered your landing page. Since the record of the leads goes directly to the CRM, it is convenient and easy to track the leads. Middle of the funnel and top-of-the-funnel optimisation can be done once the leads have been gathered from the top of the funnel. CRM set-up solution helps to do this.
The most important idea of integrating a CRM is to improve your campaign. You can understand what are the aspects that are required to be optimised. For example, you can know which landing pages are successful and which sales funnels generated the most revenue.
- Helps manage the entire campaign
The CRM helps you to manage the entire campaign. From the product set-up to the order fulfilment, the CRM is responsible for automating the entire process.
Conclusion
Therefore, in this way, the CRM set-up solution can be easily carried out by Actovision. We will help with creating landing pages, and integrating CRMs like Konnektive CRM and sticky.io. Moreover, we help manage the sales funnels so that you get the best in high-converting sales pages.
by actovision | Sep 20, 2022 | CRM Solutions, Funnel Optimisation
“’Cause you’re hot then you’re cold, you’re yes then you’re no, You’re in then you’re out, you’re up then you’re down” – Katy Perry
Surely you must have felt this way about your leads at some time! That they seem to be hot then cold, ‘yes’ and then ‘no’.
Ever felt like you can’t understand why your leads are dropping off the sales funnel when you have tried your level best to guide them towards closing a deal?
Try to identify what are you doing wrong. Is your landing page not optimised or is your funnel optimisation done poorly? In this blog, we give you 3 ways in which you can optimise the top of your sales funnel so that your leads stay hot and do not drop off the funnel.
3 Ways in Which You Can Perform Funnel Optimisation by Nurturing Leads
Much before you look to creating your sales page, seriously, much, much before, it’s time to warm up your leads. What you need to do to achieve this, is to target specific content to them. This involves creating content that you know your leads consume, like Instagram reels, posts, and other content pieces like blogs, and infographics. Then understand your buyer’s persona. Understand your target audience. Understand your leads thoroughly. Then as research proves, you can target them with appropriate content before you bring them to your ad or landing page. Content plays a vital role in nurturing leads and you should not lose that opportunity.
Email marketing is a very effective tool for nurturing clients. Moreover, these emails have to be personalised so that they can attract the right leads. Accenture did research and found that 41% of the consumers switched their businesses because of a lack of personalisation. Therefore, your lead nurturing strategy needs to have email marketing as one of its nurturing strategies. Triggered emails especially help with guiding your customer to some particular web page or landing page.
Not every lead deserves the same attention. You need to score your leads with a number based on their behaviours. You will need to categorise your lead scoring system in a clever way based on the metrics you wish to achieve. Put your focus on those leads that are spending more time on your web pages, open your emails and browse through your site. Lead scoring helps you understand which leads are worth nurturing and which ones you should let go off.
Conclusion
Once the top of your funnel optimisation has been done, you can start creating your Landing Pages and integrating CRM to analyse every aspect of the sales flow. So, if you require high-converting landing pages, you can reach out to us at Actovision to help you create the same. Our landing pages will help to bring in the much-needed sales you require.
by actovision | Aug 27, 2022 | CRM Solutions
If you are a business owner looking to increase your conversion rate and boost sales, one of the aspects you will be looking at is how to optimise your sales funnel. This is known as conversion funnel optimisation.
Without a doubt, as a business owner, you must be aware of some of the ways in which a sales funnel can be optimised. But Actovision, has got more for you, after years of experience in the field of building highly converting landing pages, we’ve jotted down 3 sure-fire tips that actually yield results!
Check out these 3 killer tips only over here!
Effective way to boost Conversion Funnel Optimisation
- It All Depends on the Landing Page
If the landing page or the sales page isn’t attractive, compelling and engaging enough, you’ve got dead weight on your hands. The type of landing page you design typically depends on the “temperature” of the audience you are working with. For instance, is your target audience “hot” or “cold”? Depending on whether they already know a lot about your business and are ready to purchase (hot) or they know nothing and have never heard of your business (cold), you can decide on the type of LP to make.
- Include Social Proof (Make it Authentic)
There is only one way to get people to believe that you are authentic. That is if other genuine people consider you authentic as well! So how do you do that? If you have the relevant testimonials and their social media handles as well, you can choose to include them on the landing page. Awards, FAQs, certification badges and client logos are other pacifiers for the wary client. The conversion funnel optimisation needs social proof!
- Guide the Customer to Buy with CTAs
When a customer lands on your landing page, they need to be guided to ultimately take the important action of buying. So you have to use a couple of CTAs that pull and don’t push customers into taking a decision. Keep CTAs clear and simple. Don’t make the user feel like they have to do a lot of work, by using words like “Submit”, “Sign Up”, or “Click here”. Whatever you do, you need to guide your customer, with the right CTA, slowly towards making the right decision. That is, to buy.
Wrapping Up
If you need a partner to help you do your conversion funnel optimisation at an affordable rate, get in touch with us at Actovision.
- We design meaningful and highly relevant landing pages.
- Furthermore, we will set up the entire CRM system behind the scenes on your behalf.
- We will also run the ad campaign.
So, think no more! Need highly converting landing pages and a skyrocketing conversion rate, all at a nominal price point?
Get in touch with Actovision today!
by actovision | Aug 8, 2022 | CRM Solutions
When it comes to choosing the right CRM solution, should you choose a cloud-based one or an on-premises one? This depends entirely on your business requirements.
Ask yourself a couple of questions.
Is your business constantly evolving or changing? Will you need new features implemented frequently? Will you require continuous upgrades and customization? In such cases, it makes sense to
choose a CRM that is on-premises.
For an on-premises CRM you will require manpower and infrastructure to maintain the CRM.
So, let’s check out some of the pros and cons when it comes to choosing the right CRM solution.
Why Choose a Cloud-based CRM?
Cloud-based CRMs have grown in popularity only recently. In 2008 there were around 37% of Cloud-based CRMs in use. As of 2017, 87% of CRMs are cloud-based. Here are some of the reasons you
can opt for a cloud-based CRM.
You will not require a heavy sum of money to invest in infrastructure such as hardware and servers as these will be hosted by the CRM vendor.
The vendor will take care of the maintenance and additional costs that are related to the CRM infrastructure.
Moreover, the service provider will take care of updates to the CRM. You do not have to worry about updating the CRM frequently.
A cloud-based CRM means you can access the CRM anywhere and at any time. Moreover, you can also create mobile CRMs easily as these Apps can take information from the CRM.
The CRM can be customized easily and the updates can be hosted on the app store.
Why Choose an On-premises CRM?
Some organizations prefer not to let third-party vendors handle their data, hence they opt for on-site CRMs. While building a CRM will incur a lot of costs and hiring new employees, it is
the only option for such companies that handle sensitive information. So when it comes to choosing the right CRM solution, an on-premises CRM can be chosen.
With an on-premises CRM you can have complete control of your CRM.
Moreover, there is no worry about data theft, as the data is not hosted on a third-party site.
Building your own CRM can be useful in the long run as you do not have to pay as per the number of users.
Conclusion
In conclusion, choosing the right CRM solution, whether cloud-based or offline is not an easy task. You need to consult with a CRM consultant who can help you to make the choice between
the two. The CRM consultant will not only help you to choose the right CRM set-up but also help you to build it from the bottom-up for your requirements and objectives.
