Optimize for mobile users

Mobile SEO has become an integral part of any digital marketing strategy, especially with Google’s mobile-first indexing. It means that Google now predominantly uses the mobile version of a website’s content to rank pages.

When optimizing your website for mobile, always keep the user in mind. Users are more likely to convert when they have a positive experience on your site. Here are some ways to optimize your website for mobile users:

1. Responsive design

A responsive website adjusts to fit the screen size of any device. It provides a seamless user experience across different devices. Responsive design can increase mobile traffic and reduce bounce rates.

2. Use legible fonts and appropriate font size

Make sure the text on your website is readable on small screens. Use legible fonts and appropriate font sizes. Avoid using fancy fonts or small fonts that can make it hard for users to read the text.

3. Simple navigation

Navigation is critical for a user-friendly experience. Ensure your site navigation is simple and intuitive, so users can easily find what they are looking for.

4. Clear call-to-action

Clear calls-to-action can encourage users to take action, such as filling out a form or making a purchase. Make sure your calls-to-action are visible, simple, and easy to click on.

By optimizing for mobile users, you will not only improve the user experience but also increase the chances of ranking higher in search engines. Always keep the user in mind and provide a seamless experience that encourages conversions.

Optimize your website for mobile devices

With the majority of online traffic coming from mobile devices, it’s crucial that your website is optimized for mobile users. Not only does this improve user experience, but it also helps with your mobile search rankings.

Firstly, make sure your website is mobile-friendly by using a responsive design. This means your website will automatically adjust to fit any screen size, whether it’s a desktop or mobile device. This will ensure that your website looks great and functions properly on any device.

Next, consider the placement of your content. Mobile users have less screen space to work with, so you need to make sure your most important content is easily accessible. This includes your call-to-action buttons, contact information, and key messaging.

Another important factor to consider is page load speed. Mobile users are often on-the-go and expect quick load times. If your website takes too long to load, users will quickly leave and find another site. Use tools like Google PageSpeed Insights to analyze your website’s speed and identify any areas that need improvement.

Lastly, optimize your images for mobile devices. Large, high-resolution images can slow down your website’s load time. Instead, use compressed images that are optimized for mobile devices. This will improve your website’s speed and overall user experience.

By optimizing your website for mobile devices, you can ensure that your website is accessible and functional for mobile users. This will not only improve your search rankings but also provide a better user experience for your audience.

Use responsive design

In today’s mobile-first world, having a responsive design is essential for mobile SEO success. Responsive design means that your website’s layout and content adjust and adapt to different screen sizes, making it easy for users to navigate and engage with your website on any device. 

Using a responsive design has many benefits, including improving user experience and reducing bounce rates. It also ensures that your website looks and functions properly on all mobile devices, whether it’s a smartphone or a tablet.

To ensure your website has a responsive design, you may want to consider hiring a web developer or using a website builder that offers responsive design templates. With a responsive design, you can create a seamless mobile experience for your users, which can ultimately lead to higher engagement and conversions.

When optimizing your website for mobile devices, it’s also important to keep in mind that mobile users are typically looking for quick access to information. Therefore, consider simplifying your website’s design and reducing the amount of content on your mobile pages. This can help to make your website load faster and improve user experience on mobile devices.

By incorporating responsive design into your mobile SEO strategy, you can ensure that your website is optimized for all mobile users and improve your chances of ranking well in mobile search results.

Improve your page load speed

In the fast-paced world of mobile browsing, every second counts. It’s no secret that slow-loading pages can frustrate users and send them clicking away to a competitor’s site. Therefore, it’s essential to prioritize your page load speed when optimizing for mobile SEO.

There are many ways to improve your page load speed, but the first step is to determine how your website currently fares. Google’s PageSpeed Insights tool is a great place to start. It analyzes your site’s speed and performance and offers suggestions for improvements.

One common issue that slows down mobile page speed is large image files. High-resolution images can take longer to load on mobile devices, so it’s essential to compress them. Using an image optimization tool can help reduce file sizes while maintaining quality.

Another effective technique to improve page load speed is to enable browser caching. This allows returning users to load pages faster since their browser will remember previously loaded data and only download updated content. This results in a significant reduction in page load time.

Lastly, minimizing HTTP requests by reducing the number of elements on a page is also a useful technique. Combining multiple CSS and JavaScript files into one, reducing the number of redirects, and optimizing code are some ways to accomplish this.

Improving your page load speed can have a significant impact on your mobile SEO rankings and user experience. Prioritize this optimization technique to stay ahead of the competition and provide an excellent user experience for mobile users.

Optimize your images

Images can greatly enhance the user experience on your website, but they can also slow down load times if not optimized correctly. This is particularly important in a mobile-first world, where users are looking for fast, easy-to-use websites on their mobile devices. Here are some best practices for optimizing your images for mobile SEO:

1. Compress your images: Large image files can slow down your website’s load time. Use an image compressor to reduce the size of your images without sacrificing quality. There are many online tools available that can help you do this.

2. Use the right file type: JPEGs are best for images with a lot of color and detail, while PNGs are better for graphics and logos. Use the appropriate file type for each image to ensure they load quickly and look their best.

3. Optimize your alt tags: Alt tags are an important part of SEO, especially for mobile devices. They provide text descriptions of your images for visually impaired users and search engines. Make sure to include descriptive, keyword-rich alt tags for all your images.

4. Implement lazy loading: Lazy loading is a technique that loads images only when they’re needed, instead of all at once. This can significantly improve your website’s load time and overall performance.

5. Avoid using large background images: Large background images can look great on desktop screens, but they can be overwhelming on smaller mobile devices. Try to limit your use of background images or use a smaller, optimized version for mobile users.

By optimizing your images for mobile devices, you can improve your website’s load time and overall user experience. This can lead to better mobile rankings and increased traffic to your site.

Implement Schema markup

Schema markup is a code that helps search engines understand the content on your website. By using Schema markup, you can provide search engines with additional information about your website, which can improve your website’s ranking on mobile search results.

For mobile SEO, Schema markup can be especially beneficial as it helps Google display rich snippets in search results, which can attract more clicks and improve your website’s visibility.

To implement Schema markup on your website, you’ll need to add code to your website’s HTML. There are several types of Schema markup you can use, including local business, product, and article schema. When adding Schema markup, be sure to use the correct schema type for the content on your website.

Once you’ve added Schema markup to your website, be sure to test it using Google’s Structured Data Testing Tool. This will ensure that your markup is correct and that Google can understand the content on your website.

By implementing Schema markup on your website, you can help search engines better understand your content, improve your website’s ranking on mobile search results, and increase the likelihood of users clicking on your website in search results.

Monitor your mobile rankings

After you’ve implemented the above mobile SEO best practices, it’s crucial to track and monitor your mobile rankings. By doing so, you can gain insights into how well your site is performing on mobile devices, and identify areas where you may need to make improvements.

To track your mobile rankings, you can use tools like Google Search Console or SEMrush. Both tools will give you visibility into how your site is performing in search engine results pages (SERPs), and show you which keywords are driving traffic to your site.

Once you have this information, you can use it to optimize your mobile strategy further. For example, if you notice that a specific keyword is driving a significant amount of traffic to your site, you could create more content around that topic, or optimize your existing content to target that keyword.

Additionally, monitoring your mobile rankings can help you stay on top of any changes in mobile search algorithms or user behavior. For example, if Google announces a significant algorithm update that impacts mobile rankings, you’ll want to be aware of this and adjust your strategy accordingly.

Conclusion

From conducting thorough keyword research to crafting compelling content, optimizing your website’s architecture, and building high-quality backlinks, we leave no stone unturned in ensuring that your website is optimized to perform at its peak potential.

Our holistic approach to SEO involves analyzing your website’s current state and identifying areas for improvement, followed by implementing best practices and monitoring performance regularly. With our data-driven insights, we are able to continually fine-tune our strategies to stay ahead of the competition and ensure maximum ROI for our clients.

At Actovision, we don’t just provide SEO services; we build long-term partnerships with our clients, ensuring that their success is our top priority. Trust us to take your online presence to the next level and beyond. Contact us today to get started.

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Why content marketing is important

In today’s digital world, content is king. Customers are not interested in being bombarded with irrelevant and aggressive sales pitches anymore. They want value and engaging experiences from brands they trust. This is where content marketing comes into play. Content marketing is the art of creating and sharing valuable, relevant, and consistent content that will attract and retain a clearly defined audience – ultimately driving profitable customer action. 

By providing informative and valuable content, you are able to establish your brand as an authority and build trust with potential customers. Content marketing allows you to connect with your target audience and develop meaningful relationships with them. This results in increased brand awareness, website traffic, and lead generation, which in turn leads to greater sales and revenue.

Moreover, search engines like Google reward businesses that consistently create quality content. The more valuable content you create and share on your website and social media platforms, the higher your website ranks in search engine results. This improves your online visibility and enhances your online reputation. 

In summary, content marketing is essential for businesses that want to establish their online presence and engage with customers effectively. By focusing on creating value, instead of hard selling, you can attract more potential customers and build a loyal customer base. In the next section, we will explore the role content marketing plays in website development.

What role it plays in website development

When it comes to developing a website for your business, it’s important to have a plan for your content marketing strategy. Your website is your online storefront, and your content is the way that you connect with potential customers and establish your brand.

Content marketing can help to boost your website in a number of ways. For one, it can increase your search engine rankings by providing relevant, keyword-rich content that matches the queries of your target audience. This can drive more traffic to your site, increasing your visibility and improving your chances of converting visitors into customers.

Content marketing can also help to establish your authority within your industry. By creating high-quality content that is both informative and engaging, you can demonstrate your expertise and provide value to your audience. This can help to build trust with potential customers, making them more likely to do business with you.

In addition, content marketing can help to create a sense of community around your brand. By providing content that encourages interaction and engagement, such as through social media or comments sections, you can foster a sense of connection and loyalty among your audience.

Overall, content marketing is a crucial component of website development. By investing in high-quality content that is optimized for search engines, engaging for your audience, and aligned with your brand values, you can create a website that drives traffic, builds authority, and establishes your business as a leader in your industry.

How to get started with content marketing

So, you’re convinced that content marketing is important for your business website. Now what? Here are some tips to get started:

1. Define your audience: Who are you targeting with your content? What are their needs, challenges, and interests? Understanding your audience is crucial for creating content that resonates with them.

2. Set your goals: What do you want to achieve with your content marketing efforts? Is it increased website traffic, lead generation, brand awareness, or something else? Set specific and measurable goals to guide your content creation and measure your success.

3. Develop a content strategy: A content strategy outlines the types of content you’ll create, the channels you’ll use to distribute it, and the topics you’ll cover. It helps ensure that your content is aligned with your goals and tailored to your audience.

4. Create high-quality content: Quality matters more than quantity when it comes to content marketing. Your content should be informative, engaging, and well-written. Consider different formats, such as blog posts, videos, infographics, or podcasts, to cater to different preferences.

5. Optimize for search engines: Search engine optimization is key to ensuring that your content is discoverable by your target audience. Use relevant keywords, optimize your titles and meta descriptions, and ensure that your website’s technical SEO is in order.

6. Promote your content: Creating great content isn’t enough; you also need to promote it to reach your audience. Share your content on social media, email newsletters, and other relevant channels to amplify its reach.

By following these steps, you can get started with content marketing and begin to see the benefits it can bring to your business website. Remember, it’s a long-term investment that requires patience and consistency, but it’s well worth it.

What to consider when creating content

Creating high-quality and engaging content is crucial in a successful content marketing strategy. Here are some things to keep in mind when developing content for your business website:

1. Audience: Who is your target audience? What kind of content would they be interested in? Keep in mind their age, gender, location, interests, and other demographics when creating content.

2. Value: Your content should add value to your audience. Offer solutions to their problems, provide relevant information, or simply entertain them.

3. Relevance: Make sure your content is relevant to your industry or niche. Don’t stray too far from your expertise, or your audience may lose interest.

4. Brand voice: Your content should reflect your brand’s personality and tone. This consistency helps to build brand recognition and loyalty.

5. Formatting: Consider the format of your content. Will it be a blog post, video, infographic, or something else? Each format has its own strengths and weaknesses, so choose the best one for your message.

6. SEO: Optimizing your content for search engines is crucial in content marketing. Include keywords in your content, use meta descriptions and title tags, and add internal and external links.

By keeping these factors in mind when creating content, you can ensure that your content marketing efforts are successful in engaging and converting your audience.

How to measure the success of your content marketing

Once you’ve started implementing content marketing into your business website, it’s important to measure its success to see what’s working and what’s not. Here are a few metrics you can use to measure the success of your content marketing efforts:

1. Website traffic: One of the easiest ways to see if your content marketing is working is to look at your website traffic. If your website traffic is increasing over time, it’s a good sign that your content is resonating with your audience.

2. Engagement metrics: Engagement metrics such as bounce rate, time on site, and pages per session can give you a good idea of how engaged your audience is with your content. If these metrics are high, it’s a good sign that your content is keeping people interested.

3. Conversions: Ultimately, the goal of your content marketing is to convert visitors into customers. If you’re seeing an increase in conversions over time, it’s a sign that your content is effective at driving sales.

4. Social media metrics: If you’re sharing your content on social media, it’s important to track your social media metrics such as likes, shares, and comments. If these metrics are high, it’s a good sign that your content is resonating with your social media followers.

5. Email marketing metrics: If you’re using email marketing to promote your content, it’s important to track your email marketing metrics such as open rates, click-through rates, and conversion rates. If these metrics are high, it’s a good sign that your content is effective at driving email subscribers to take action.

By tracking these metrics over time, you can get a good idea of how your content marketing efforts are performing and make adjustments as needed to ensure that your content is continuing to resonate with your audience.

Conclusion

Content marketing is an essential element for any brand’s digital presence in the current digital age. It’s a technique that involves creating and sharing relevant, informative, and engaging content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

At Activision, we recognize the significance of content marketing as it can establish an authentic connection between the brand and the target audience. By producing useful and entertaining content, we aim to increase engagement with our audience and build trust that ultimately drives sales and loyalty.

With our focus on creating quality content, we can not only attract potential customers but also retain existing ones. By providing value-added information, we help educate our audience, making them more informed consumers who can make better purchasing decisions.

Overall, Content marketing is not only about increasing the reach and awareness of a brand but also establishing a relationship with customers through valuable, informative, and relevant content that inspires trust, loyalty, and ultimately drive sales. And here at Activision, we make sure we do just that.

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Understanding Technical SEO

Technical SEO is an important component of optimizing your website for search engines that you cannot afford to miss. Technical SEO refers to the process of improving your website’s backend to enhance its performance and visibility on search engine results pages (SERPs). Unlike on-page and off-page SEO, which mainly focus on the content and links, respectively, technical SEO involves working with website architecture, code, and infrastructure.

In simpler terms, technical SEO aims to improve the crawling, indexing, and ranking of your website on search engines. By addressing technical issues such as site speed, mobile-friendliness, broken links, and URL structure, you can improve your website’s user experience and search engine visibility. Technical SEO may not be the most exciting aspect of SEO, but it is crucial to your website’s overall success.

Some technical SEO factors to consider include:

1. Site Speed – Faster loading sites rank higher in search results and provide better user experience.

2. Mobile-friendliness – Websites optimized for mobile devices are prioritized by search engines and are user-friendly.

3. Site Structure – A logical structure makes it easier for search engines to crawl and index the website.

4. URLs – Easy-to-understand URLs are essential for both users and search engines.

By taking the time to understand and optimize technical SEO, you can gain a competitive edge in your niche and improve your website’s visibility and performance.

The Benefits of Technical SEO

If you want to improve your website’s online visibility and performance, optimizing your website’s backend is an important step. Here are some of the key benefits of technical SEO:

1. Improves User Experience: Technical SEO is all about ensuring that your website loads quickly, is easy to navigate, and provides a seamless experience to users. By improving the user experience, you can keep visitors on your site for longer, increase engagement, and reduce bounce rates.

2. Boosts Search Engine Rankings: Technical SEO plays a vital role in determining your website’s search engine rankings. By optimizing your website’s backend, you can improve the way search engines crawl and index your website, making it easier for them to understand what your site is about. This can result in higher search engine rankings, which can generate more traffic to your website.

3. Increases Website Speed: A fast-loading website is essential in today’s fast-paced digital world. Technical SEO can help optimize your website’s backend to improve loading speeds, which can have a significant impact on user experience, search engine rankings, and conversion rates.

4. Enhances Mobile Optimization: Mobile optimization is essential, as more and more users access the internet on their mobile devices. Technical SEO can help optimize your website for mobile, making it easier for users to access your site on-the-go, improving user experience, and potentially boosting search engine rankings.

5. Maximizes Return on Investment: Technical SEO can help improve the overall performance of your website, which can have a significant impact on your return on investment (ROI). By optimizing your website’s backend, you can reduce bounce rates, improve conversion rates, and increase revenue, maximizing the return on investment for your marketing efforts.

Overall, technical SEO is an essential aspect of website optimization, providing a wide range of benefits to businesses looking to improve their online presence. By investing time and resources in optimizing your website’s backend, you can improve user experience, boost search engine rankings, and maximize your return on investment.

How to Optimize Your Website’s Backend for Technical SEO

Optimizing your website’s backend for technical SEO requires a good understanding of how search engine crawlers work and how they index your site’s content. In this section, we’ll discuss the essential steps you need to take to ensure your website is technically optimized for better performance.

1. Ensure your website has a crawlable structure:

Search engine crawlers need to be able to navigate your site to discover and index your content effectively. Therefore, your website must have a well-organized structure that makes it easy for crawlers to understand and access your pages. Make sure your URLs are short, meaningful, and contain relevant keywords that describe the page’s content.

2. Use header tags appropriately:

Header tags are essential for on-page SEO and provide an excellent opportunity to optimize your site’s backend. Proper use of header tags (H1, H2, H3) makes your content more scannable, improving your chances of ranking for your target keywords. Make sure to include your primary keyword in the H1 tag and use other header tags to structure your content logically.

3. Optimize your site’s speed:

Site speed is an essential ranking factor, and a fast-loading site can improve your chances of ranking higher on search engine result pages. To optimize your site’s speed, compress images, minify CSS and JS files, leverage browser caching, and enable Gzip compression.

4. Use descriptive and optimized meta tags:

Meta tags are essential for on-page SEO and provide an excellent opportunity to optimize your site’s backend. Ensure that your title tags and meta descriptions contain relevant keywords and accurately describe your content to increase click-through rates and improve your chances of ranking higher on search engine result pages.

5. Make your website mobile-friendly:

Google now ranks mobile-friendly sites higher than non-mobile-friendly ones. Make sure your website is optimized for mobile devices, uses a responsive design, and has a fast mobile page load time.

By following these technical SEO best practices, you’ll make your site more crawlable, improve its speed, and enhance its overall user experience. This will boost more traffic to your website..

Testing and Measuring the Results of Your Technical SEO Efforts

After implementing technical SEO tactics on your website, it is crucial to test and measure the results to see if your efforts are paying off. Here are a few ways to do it:

1. Use Google Search Console: This free tool from Google provides valuable information about your website’s performance in search results. You can monitor your site’s traffic, clicks, impressions, and rankings, as well as identify any issues that need to be fixed.

2. Conduct a site audit: Regularly conduct a site audit to identify any technical SEO issues such as broken links, duplicate content, or missing meta tags. This will help you keep your website optimized and improve its overall performance.

3. Analyze website speed: Website speed is an important factor in technical SEO. Slow-loading pages can lead to a poor user experience, lower rankings, and fewer conversions. Use tools such as Google PageSpeed Insights or GTmetrix to analyze your website speed and identify areas for improvement.

4. Monitor user engagement: Keeping track of user engagement metrics such as bounce rate, time on page, and click-through rate can help you understand how users interact with your website. Improving user engagement can lead to higher rankings, increased traffic, and more conversions.

5. Keep up with algorithm updates: Search engine algorithms are constantly evolving, so it is important to stay up-to-date with the latest updates. Keeping track of algorithm updates and adapting your technical SEO tactics accordingly can help you stay ahead of the competition.

Conclusion

Are you tired of your website being buried on page 10 of search results? Are you ready to increase your online visibility and drive more traffic to your website? Actovision’s SEO service can help!

Our team of experienced professionals will conduct a comprehensive analysis of your website, identifying key areas for improvement and creating a custom plan to increase your search engine rankings. We use a combination of on-page optimization techniques and off-page strategies to help you rise to the top of search results for your industry.

We also provide regular reports and analysis to ensure that your SEO strategy is delivering results and meeting your goals. With Actovision’s SEO service, you can be confident that your website will be found by the right people at the right time. Contact us today to learn more about how we can help your business succeed online.

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What are keywords?

Keywords are the words or phrases that people use to search for information online. They are the building blocks of search engine optimization (SEO) and are crucial for helping your content appear at the top of search engine results pages (SERPs). Keywords can be broad or specific, and they should be selected with a goal in mind. In order to effectively use keywords for SEO, it’s important to understand how they work and why they matter. By choosing the right keywords, you can increase the visibility of your website and attract more visitors to your content.

Why are keywords important?

Keywords are a vital aspect of any successful SEO strategy. They are the phrases or words that people enter into search engines to find information about a specific topic or product. As such, keywords serve as a roadmap for both search engines and your audience, directing them towards your website and the content that is most relevant to their needs.

By including relevant keywords in your content, you increase the chances of your website appearing in search results for relevant queries. This helps attract organic traffic to your site, increasing your chances of converting visitors into customers or subscribers.

But it’s not just about increasing traffic. Effective use of keywords can also improve the overall user experience on your website. By creating targeted, informative content that incorporates the right keywords, you can offer your audience the information they are looking for in a way that is both easy to find and easy to read.

In summary, keywords are essential for attracting relevant traffic, improving the user experience, and ultimately achieving your business goals. By investing time and effort into effective keyword research, you can take your SEO efforts to the next level and see real, measurable results.

How to perform keyword research

Keyword research is the process of identifying and analyzing search terms that people use when they are looking for information, products, or services on search engines. Keyword research is a crucial part of any SEO strategy as it helps you understand what your target audience is looking for and how to optimize your content to meet their needs.

Here are some steps to help you perform effective keyword research:

Start by brainstorming a list of words or phrases that are relevant to your business, products, or services. Put yourself in your target audience’s shoes and think about the search terms they might use to find your website.

2. Research your competition:

Look at your competitors’ websites and analyze the keywords they are using to optimize their content. This can give you insights into what is working in your industry.

3. Use keyword research tools:

Keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz can help you identify keywords that are relevant to your business and have high search volume.

4. Analyze search intent:

When selecting keywords, it’s essential to understand the search intent behind them. Search intent refers to the reason behind a search query. Understanding search intent can help you create content that better meets your target audience’s needs.

5. Focus on long-tail keywords:

Long-tail keywords are longer phrases that are more specific and targeted. They typically have lower search volume but higher conversion rates because they are more relevant to the user’s search intent.

By performing effective keyword research, you can better optimize your website and content for search engines, improve your search rankings, and attract more relevant traffic to your website.

What are the best tools for keyword research?

Performing keyword research is a critical aspect of SEO, and choosing the right tools can make all the difference. Here are some of the best tools available to help you with your keyword research:

1. Google Keyword Planner: Google’s Keyword Planner is a great place to start your research. It helps you find new keywords and estimate their search volume, giving you an idea of the most popular keywords.

2. SEMrush: SEMrush is a paid tool that provides comprehensive keyword research features, including keyword difficulty analysis and organic search rankings.

3. Ahrefs: Ahrefs is another popular keyword research tool that provides an extensive database of keyword ideas and keyword difficulty analysis.

4. Moz Keyword Explorer: Moz Keyword Explorer is a great tool that offers an extensive database of keyword ideas, keyword difficulty analysis, and SERP analysis.

5. AnswerThePublic: AnswerThePublic is a free tool that helps you find long-tail keyword ideas. It provides a list of questions and phrases that people are searching for related to a particular keyword.

6. Keyword Tool: Keyword Tool is a free tool that offers a vast database of long-tail keyword ideas and provides related search terms.

When it comes to keyword research, it is best to use a combination of these tools to get the most accurate data possible. These tools can help you understand your target audience’s search intent, find the best keywords to target, and optimize your content for better search engine rankings.

How to use keywords in your content

Now that you’ve conducted keyword research and have a list of targeted keywords, it’s time to use them in your content. But before you start adding them everywhere, it’s important to use them strategically.

1. Use your primary keyword in the title: The title of your page or blog post is the most important place to include your primary keyword. Make sure it accurately reflects what the content is about and catches the reader’s attention.

2. Use keywords in headings and subheadings: Use your secondary keywords in subheadings throughout your content to break up the text and make it more readable. This will also signal to search engines what your content is about.

3. Use keywords in the body of your content: Incorporate your targeted keywords into the body of your content naturally. Be careful not to overdo it and stuff too many keywords in, as this can negatively impact your rankings.

4. Use variations of your keywords: Don’t just use the same keyword over and over again. Use variations and synonyms to make your content sound more natural. This will also help capture long-tail keywords.

5. Use keywords in meta descriptions: A meta description is the snippet of text that appears below the page title in search results. Make sure your primary and secondary keywords appear in your meta description, as this will improve click-through rates.

By following these guidelines, you’ll be able to effectively use keywords in your content to improve your search engine rankings and attract more organic traffic to your website.

How to track your keyword ranking

Tracking your keyword ranking is crucial to understanding how your SEO efforts are performing. It allows you to monitor changes in your ranking and adjust your strategy accordingly. Here are some tips on how to track your keyword ranking effectively:

1. Use a reliable tracking tool:

There are various tracking tools available that can help you track your keyword ranking. Choose a tool that suits your needs and budget. Some popular tools include SEMrush, Ahrefs, and Moz.

2. Focus on specific keywords:

It’s important to track specific keywords rather than just general search engine rankings. Choose keywords that are relevant to your business and focus on them.

3. Monitor your ranking over time:

It’s important to track your ranking over time to see any trends or changes. This will help you to understand how your SEO efforts are performing and adjust your strategy accordingly.

4. Keep an eye on your competitors:

It’s essential to keep an eye on your competitors and monitor their keyword rankings as well. This will help you to understand their strategy and adjust yours accordingly.

5. Analyze your data:

Once you have gathered enough data, it’s essential to analyze it and draw meaningful insights. This will help you to understand which keywords are working and which ones need to be optimized.

Conclusion

Are you tired of struggling to get your website to rank higher on search engine results pages? Are you frustrated with the lack of traffic your website is generating? Look no further than Actovision SEO services.

Our team of experienced professionals specialize in search engine optimization, utilizing the latest strategies and techniques to ensure your website not only ranks higher but also generates quality traffic.

We understand that every website is unique and requires a personalized approach to SEO. That’s why we conduct a thorough analysis of your website to identify its strengths and weaknesses, enabling us to develop a customized SEO plan that addresses your specific needs.

We don’t just focus on getting your website to the top of search results; we also strive to improve the user experience and make sure your website is easily accessible and navigable. This, in turn, leads to increased conversions and revenue for your business.

With Actovision SEO services, you can trust that your website is in good hands. We are dedicated to providing exceptional service and ensuring your satisfaction every step of the way. Don’t wait any longer, let us help your website reach its full potential and get the attention it deserves.

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What are backlinks?

Backlinks are simply links from other websites that direct traffic to your own site. In other words, when a website links to one of your pages, that is considered a backlink. Backlinks are one of the most important factors that search engines like Google consider when determining how high to rank a website in their search results. 

There are two types of backlinks: internal and external. Internal backlinks are links that go from one page on your website to another. External backlinks are links from other websites that point to your website. External backlinks are what we’ll be focusing on in this post since they have a greater impact on SEO. 

In general, the more high-quality backlinks a website has, the more likely it is to rank well in search engine results. However, not all backlinks are created equal. Search engines consider a variety of factors when evaluating the quality of backlinks, including the authority and relevance of the linking site, the anchor text used in the link, and the context surrounding the link. 

Now that you understand what backlinks are, let’s dive into how they can help boost your website’s search rankings.

How do backlinks help with SEO?

Backlinks are a critical component of search engine optimization (SEO). Essentially, a backlink is when another website links to your website. This link signals to search engines that your website is a valuable and trustworthy source of information.

Search engines view backlinks as a vote of confidence in your website. When a high-quality website links to your site, it can improve your search rankings and increase your visibility to potential customers.

Backlinks also help search engines understand the relevance and authority of your website. If multiple high-quality websites link to your content, search engines will likely see your website as a credible source of information in your industry.

However, not all backlinks are created equal. Some backlinks may actually hurt your search rankings if they come from low-quality or spammy websites. To build a strong backlink profile, it’s important to focus on quality over quantity.

In the next section, we’ll explore some strategies for building a strong backlink profile that will improve your search rankings and help you reach more customers.

How to build a strong backlink profile

Now that you know the importance of having a strong backlink profile, let’s dive into how you can actually build one. Here are some tips to get you started:

1. Create high-quality content: This is perhaps the most important aspect of building a strong backlink profile. Your content needs to be informative, engaging, and useful to your target audience. When people find your content helpful, they are more likely to link back to it.

2. Use link-building tools: There are several link-building tools that can help you find relevant websites and blogs in your niche. These tools can save you a lot of time and effort in your link-building efforts.

3. Guest posting: Writing guest posts for other websites in your niche is a great way to build backlinks. This not only helps you get links back to your own website, but it also helps you build relationships with other bloggers in your niche.

4. Broken link building: This is a strategy that involves finding broken links on other websites and reaching out to the site owner to offer your content as a replacement. This not only helps you get a backlink, but it also helps the site owner by fixing a broken link on their site.

5. Social media: While social media links may not have as much SEO value as other types of links, they can still be useful for driving traffic to your site. Be sure to share your content on social media platforms and engage with your followers to increase your chances of getting social media backlinks.

Overall, building a strong backlink profile takes time and effort. But if you focus on creating high-quality content and building relationships with other bloggers in your niche, you’ll be well on your way to boosting your search rankings and driving more traffic to your website.

Tips for building high-quality backlinks

Building a strong backlink profile requires more than just getting as many links as possible. To achieve the desired results, you must focus on obtaining high-quality backlinks from authoritative sources. Here are some tips for building high-quality backlinks:

1. Create high-quality content:

The easiest way to get natural and high-quality backlinks is by creating content that is both unique and valuable to your target audience. Ensure that your content is well-researched, visually appealing, and optimized for SEO. The more valuable your content, the higher the likelihood that people will link back to it.

2. Use social media:

Using social media platforms like Twitter, LinkedIn, Facebook, and Instagram to share your content and engage with your audience can also help to build backlinks. Social media links don’t carry as much weight as backlinks from authoritative websites, but they still play a significant role in SEO.

3. Guest blogging:

One of the most effective ways to obtain high-quality backlinks is through guest blogging. It involves writing articles for other authoritative websites that link back to your site. You can reach out to relevant websites in your niche and offer to contribute content in exchange for a backlink.

4. Broken link building:

Broken link building involves finding broken links on other authoritative websites and contacting the webmasters to inform them of the broken links. In most cases, the webmaster will be grateful for the heads up and happy to link back to your site if your content is relevant.

5. Monitor your backlink profile:

It’s essential to monitor your backlink profile regularly to ensure that you don’t have any low-quality or spammy links that could harm your SEO efforts. Use tools like Google Analytics and SEMrush to keep track of your backlinks and remove any undesirable links.

In conclusion, building a strong backlink profile is crucial for boosting your search rankings. By creating high-quality content, using social media, guest blogging, broken link building, and monitoring your backlink profile, you can obtain high-quality backlinks that will help your website rank higher in search engine results pages.

Conclusion

Choosing an SEO service can be a daunting task, especially when there are numerous options available. However, with Actovision, the process is simple and straightforward.

Firstly, assess your needs and requirements. Are you looking to improve your website’s search engine ranking, increase traffic or both? Understanding your needs will help you select the most suitable package from Actovision’s range of services.

Secondly, evaluate Actovision’s track record. Do they have a proven history of delivering results for clients in your industry? Are there testimonials or case studies to back up their claims? You can also check online reviews or ask for referrals from previous clients.

Thirdly, look for a service provider that communicates transparently and regularly. Actovision provides regular reports that help you understand the progress of your SEO campaigns. They also have a dedicated account manager who can answer any questions or concerns you may have.

Fourthly, ensure that Actovision uses ethical and white hat SEO techniques. Avoid service providers that use black hat techniques as they can harm your website’s ranking in the long run.

Lastly, compare the pricing of different packages and choose one that is within your budget. Actovision offers a range of affordable packages that are tailored to meet the needs of businesses of all sizes.

In conclusion, choosing an SEO service from Actovision is a straightforward process that requires a little research and due diligence. Follow these simple steps, and you are guaranteed to receive high-quality service that delivers real results for your business.

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What is keyword research?

Keyword research is the process of finding and analyzing words and phrases related to a particular topic in order to optimize a website or other online content. It is an essential element of any successful search engine optimization (SEO) strategy, as it helps you determine which keywords to target in your content. Keywords are words or phrases that describe the topic of your website and are used by search engines to match content with users’ queries. By researching these keywords, you can identify which ones will be most effective for driving traffic to your site. The more relevant and specific the keywords you choose, the higher the chances of your website appearing in search engine results. Keyword research helps you understand which words and phrases are being searched for by people, so you can create content that addresses their needs.

The benefits of keyword research

Keyword research is an essential part of any SEO strategy. It allows you to gain insight into what your target audience is searching for, which helps you tailor your content and overall online presence to better meet their needs. Here are some of the main advantages of keyword research: 

1. Increase Traffic: By targeting the right keywords, you can attract more organic visitors to your website. You’ll also be able to rank higher in search engine results pages (SERPs), giving you a better chance of being seen by potential customers. 

2. Improve Relevance: Keyword research gives you the opportunity to identify topics that your audience is interested in, helping you create content that’s relevant and engaging. This, in turn, will help boost your website’s credibility and build trust with your readers. 

3. Gain Competitive Insight: Conducting keyword research can provide valuable insights into how your competitors are positioning themselves in the market. With this knowledge, you can tailor your content accordingly and stay ahead of the game. 

4. Get Quality Backlinks: Quality backlinks are essential for SEO success. By conducting keyword research, you can identify influencers who may be willing to link back to your site or share your content. 

5. Make Your Content More Discoverable: If you use the right keywords in your content, it will be more likely to show up in searches. This increases the chances that people will find your content, which can help to boost your visibility. 

In summary, keyword research is an invaluable tool that can help you improve your website’s traffic, relevance, and rankings. By taking the time to identify the right keywords and using them in your content, you can make sure that your website is discoverable and appealing to potential customers.

How to conduct keyword research

Conducting keyword research is an essential part of any successful SEO strategy. By using the right keywords, you can ensure that your content is reaching the right people and ranking higher in search engine results. But where do you begin?

The first step to conducting keyword research is to identify potential keywords related to your industry or niche. To do this, try using tools like Google Keyword Planner, SEMrush, or Answer the Public. These tools can help you generate a list of relevant keywords that you can use in your content.

Once you have identified potential keywords, it’s time to start analyzing them. Look at the keyword’s monthly search volume, competition level, and estimated cost per click (CPC). This will help you determine which keywords are the most effective for your content. 

It’s also important to consider the intent of your target audience when researching keywords. Are they looking for answers to their questions? Are they researching products or services? Understanding the intent behind each keyword will help you create content that appeals to your target audience. 

Finally, don’t forget to monitor your keyword rankings over time. You can use tools like Google Search Console or SEMrush to track how your content is performing for certain keywords. This will give you insight into which keywords are working and which ones need to be improved. 

By following these steps, you can conduct effective keyword research and create content that appeals to your target audience. Good luck!

The different types of keywords

When conducting keyword research, it’s important to understand the various types of keywords that you should target. Here are some of the most popular and effective types of keywords to consider when crafting your content:

1. Short-tail Keywords: Short-tail keywords are the most common type of keywords used in SEO. They typically consist of one or two words, such as “SEO” or “web design”. These keywords are the most competitive and are often used by larger companies with bigger budgets.

2. Long-tail Keywords: Long-tail keywords are three or more words strung together. They are much more specific and targeted than short-tail keywords, and can help to drive targeted traffic to your website. Examples of long-tail keywords include “how to increase website rankings” or “top web design tips”.

3. Primary Keywords: Primary keywords are the most important and relevant terms related to your industry, product, or service. These are the words that will help you get the most out of your SEO efforts.

4. Secondary Keywords: Secondary keywords are slightly less important than primary keywords, but still serve an important role in SEO. These are usually more generic terms related to your industry, product, or service.

5. Tertiary Keywords: Tertiary keywords are more general terms related to your industry, product, or service. They typically have lower search volume, but can still be useful for certain types of content.

How to use keywords in your content

Using keywords in your content is an essential part of any successful SEO strategy. When done right, keyword research helps you optimize your content and target the right search terms. Here are a few tips to help you use keywords effectively in your content:

1. Use keywords in the title – Make sure your title contains a primary keyword and a secondary keyword. This will help search engines understand what your content is about and show it to the right people.

2. Include keywords in the body text – Once you have identified the keywords you want to target, make sure you include them in the body of your content. Use them naturally and avoid stuffing them in unnaturally, as this could result in penalties from search engines.

3. Use long-tail keywords – Long-tail keywords are more specific and can help you target a more specific audience. They also have lower competition, meaning they are easier to rank for and can drive more targeted traffic to your site.

4. Create keyword-rich anchor text – Anchor text is the clickable text in a hyperlink. You should use keyword-rich anchor text when linking to other pages on your website, as this will help improve SEO.

5. Optimize meta descriptions – Meta descriptions are the short summaries of webpages that appear in search engine results pages. Make sure to include the primary keyword you are targeting in the meta description, as this can increase your chances of getting clicked on.

Following these tips will help you make the most out of keyword research and ensure that your content is optimized for search engine rankings. Good luck!

The importance of long-tail keywords

Long-tail keywords are those that contain 3 or more words, such as “best SEO practices for small businesses”. These types of keywords are beneficial to SEO campaigns because they are more specific, less competitive and attract a more qualified audience. 

By using long-tail keywords, you can target people who are further down the buying cycle, looking for more detailed information about a product or service. This means that these searches tend to convert better than general searches, as the searcher is more likely to be ready to buy.

Additionally, because long-tail keywords are less competitive, they offer the opportunity to rank higher in search engine results pages (SERPs). This is especially true if your website has high-quality content that is targeted to a specific group of searchers.

It’s also important to note that long-tail keywords have longer average visit durations and higher pages per visit averages than short-tail keywords. This means that people who use long-tail keywords are more engaged with your website and may be more likely to become customers.

Finally, it’s important to consider that long-tail keywords can account for up to 70% of all searches on Google. So it’s worth investing some time into optimizing your website for these types of phrases in order to maximize your traffic potential.

The difference between primary, secondary, and tertiary keywords

When it comes to optimizing your website for search engine optimization (SEO), understanding the difference between primary, secondary, and tertiary keywords can help you make sure you’re targeting the most relevant words and phrases. 

Primary keywords are the core words and phrases that best describe the topic of your content. These are typically the most competitive, yet most important words that you should be targeting in order to get the highest rankings in search engine results. 

Secondary keywords are related to the primary keyword but may have less competition. These words and phrases can still be valuable in helping you to reach a specific audience. 

Tertiary keywords are long-tail phrases that are more specific than primary or secondary keywords. They are often used to target an even narrower audience, as they typically have much less competition than other keywords. 

By understanding the differences between these types of keywords, you can ensure that your content is optimized for the right terms so that your website can reach the right people. With the right keyword strategy, you can maximize the success of your SEO efforts.

How to track your keyword rankings

One of the most important aspects of keyword research is tracking your rankings over time. This will help you understand which keywords are performing well and which ones need more work. There are several ways to track your keyword rankings, including manual tracking and using automated tools. 

Manual tracking involves manually checking the search engine results page (SERP) for each keyword and noting the position of your website or webpage. This can be time-consuming, but it’s still a useful way to monitor your progress. 

Tools for Automated Tracking

Automated tracking tools can help you save time by automatically monitoring your rankings on a regular basis. These tools use an algorithm to query search engines and pull ranking data into a dashboard. Some popular automated tools include SEMrush, Ahrefs, Moz, and SERanking.

These tools are often available as paid services, but they provide invaluable insights into how your keywords are performing and which ones need more attention. They also allow you to compare your performance to that of your competitors.

Keyword research is an essential part of SEO, but it’s not enough to simply find the right keywords—you also need to track your rankings over time. Manual tracking is a useful way to do this, but automated tools can make the process much faster and more efficient. With the right tools and strategies in place, you can stay ahead of the competition and achieve the SEO results you’re looking for.

The power of negative keywords

Negative keywords are an often-overlooked aspect of keyword research that can be extremely powerful. Negative keywords are words or phrases that you exclude from your search queries, ensuring that your ads don’t show up in results for irrelevant searches. For example, if you sell hiking shoes, you may want to use negative keywords like “free” and “discount” to make sure that your ad does not show up when people are searching for these terms.

Negative keywords are especially important when it comes to SEO because they can help you refine your content and target the right audience more effectively. For example, if you’re selling hiking shoes, you may want to include negative keywords like “cheap”, “inexpensive”, or “low-cost” in your search queries so that your content doesn’t show up in the search results when people are looking for budget-friendly options.

Additionally, negative keywords can help you avoid wasting money on irrelevant clicks. If you’re running a PPC campaign, adding negative keywords to your list can help reduce your cost per click by targeting only relevant searches. This can help ensure that your budget is being spent efficiently.

Finally, negative keywords can help you stay organized when conducting keyword research. They can also help you understand which types of searches are more likely to convert into sales or leads. By analyzing which negative keywords are performing well and which aren’t, you can determine what kind of content to create and which terms to target in your SEO efforts.

Overall, the power of negative keywords should not be underestimated. By utilizing negative keywords in your keyword research strategy, you can refine your content and make sure it reaches the right audience, as well as save money on irrelevant clicks and track your progress more effectively.

Conclusion 

In today’s competitive digital landscape, effective keyword research and SEO (Search Engine Optimization) are essential for businesses and website owners who want to improve their online visibility, drive targeted traffic, and grow their online business. Actovision Keyword Research and SEO Service offer a comprehensive and strategic approach to keyword research and SEO, tailored to meet the unique needs and goals of businesses of all sizes. 

Actovision boasts a team of highly skilled and experienced SEO professionals who are well-versed in the latest trends, techniques, and best practices of keyword research and SEO. They have a deep understanding of search algorithms, user behavior, and market trends, allowing them to craft a highly effective SEO strategy that aligns with your business objectives.

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The definition of a canonical link element

A canonical link element, also known as a “canonical tag”, is an HTML element that tells search engines which page is the primary or canonical version of a web page. This tag allows search engines to identify duplicate content and helps them to avoid penalties for including multiple copies of the same content on their websites. Canonical link elements are used to ensure that the correct version of the content is indexed and given preference by search engines.

When used correctly, a canonical link element can help improve your SEO efforts. By specifying a single version of a page for search engine crawlers, you are telling them which version to prioritize and helping them avoid including multiple copies of the same content on their website. Canonical link elements also help prevent penalties from search engines for duplicate content. This ensures that your website is properly optimized and gets the best possible ranking in search results.

Why canonical link elements are important for SEO

Canonical link elements are important for SEO because they tell search engines which page is the preferred version of a group of pages with the same or similar content. Without the canonical link element, search engine crawlers can get confused and index duplicate pages which can cause problems with rankings. 

Having a canonical link element helps ensure that all of the content from a website gets indexed correctly and that only one version of a page is being indexed, rather than several different versions. By making sure that only one version of a page is being indexed, it prevents the possibility of keyword cannibalization and boosts the chances of getting better rankings for the preferred version. 

Additionally, the canonical link element can help you identify any problems with duplicate content and be proactive in resolving them. This not only helps improve your website’s overall ranking, but also provides a better user experience since visitors will be able to find the correct page quickly and easily. 

In short, canonical link elements are incredibly important for SEO because they help make sure that only one version of a page is being indexed and that all of your website’s content is getting indexed correctly. This in turn can help boost your website’s rankings and provide a better user experience.

How to use canonical link elements on your website

Canonical link elements are essential for SEO, so you must use them correctly in order to maximize their benefits. To do this, there are a few steps you need to take:

1. Identify which pages should have the same content

The first step is to identify which pages of your website should have the same content. This includes pages with different URLs but the same content (e.g. sorting options on a page) as well as multiple versions of the same page (e.g. an HTML and a PDF version).

2. Add the canonical link element

Once you’ve identified which pages should have the same content, you can add the canonical link element to the head section of the HTML code for each page. The canonical link element should include the URL of the original source page that contains the content you want to reference. This will tell search engine crawlers which page is the source of your content and should be indexed by search engines.

3. Verify that it works correctly

After adding the canonical link element to each page, you should verify that it is working correctly. To do this, you can use a tool such as Google’s Structured Data Testing Tool to make sure that all your pages are pointing to the right source page.

By following these steps, you can ensure that you’re using canonical link elements correctly on your website and getting all the SEO benefits they provide.

The benefits of using canonical link elements

1)Duplicate Content Prevention: Duplicate content can hurt your search engine rankings and create confusion for your users. Canonical link elements help prevent duplicate content by indicating the preferred version of a page.

2)Improved SEO: By indicating the preferred version of a page, canonical link elements can help consolidate link equity and prevent dilution of your SEO efforts.

3)Better User Experience: By consolidating similar pages into one canonical version, you can improve the user experience by reducing clutter and making it easier for users to find what they are looking for.

4)Increased Crawl Efficiency: Canonical link elements can help search engines crawl your site more efficiently by indicating which pages are duplicates or variations of a single canonical page.
5)Increased Page Speed: By consolidating similar pages into one canonical version, you can reduce the number of pages that need to be loaded, which can help improve your site’s page speed and load times.

6)Easier Site Management: Canonical link elements make it easier to manage your site by reducing the number of duplicate pages that need to be maintained and updated. This can help reduce errors and save time in the long run.

The post Everything You Need to Know About Canonical Link Elements and SEO appeared first on Actovision IT Solutions.

So you are all done with your Google My Business Listing but then still can’t see any results as such. This blog will help you to understand the necessities required for search engine visibility. It’s a big challenge to get results when Digital Marketing and Search Engine Optimization are concerned. So it’s always a good practice to keep your listings updated like correct address, phone details, store hours and so on. Sometimes very simple things could bring a twist to your Google My Business Listing and could make a difference globally.

Address Accuracy
Well, you have updated your store address perfectly but check if it follows recognized guidelines. Any non-uniformity could have a bad effect on search results. Always follow the guidelines of acceptable formatting of address laid out by your country.

Geocode Specification
Google My Business Listing generates geocodes to locate your store in Google Maps. So it’s very important to ensure your listing has precise geocodes which would help your customer find your store easily. Undoubtedly at times, it becomes very difficult to search for your business in a metropolitan area. So be extra mindful of this factor.

Listing Categories
Google has a smart algorithm that helps to give the best result closely aligned with customer queries. With each update, the listing visibility becomes more relevant. So it’s very important to be precise with your listing categories. Do not make overbroad categories but provide accurate characteristics of your business to get better results.

Review Response
More reviews you have more the exposure your business gets. Encourage your customer to leave feedback regarding your business service or product at Google My Business Listing. Sometimes negative feedback could leave a bad reputation for your business. So it’s always better to respond to both positive and negative reviews to share your views towards the customers. This would definitely improve your listing.

Create Content
Always try to engage your customer with new materials. Share content related to your business which is a great way to boost your local page ranking. Make use of Google Posts which allows publishing events, and promotions that directly update Google Search and Google Maps.

Upload Images
Many stores neglect or avoid uploading images in their Google My Business Listing. A relevant image upload will help the customers on their online search. Customers do like to view product images, store design, signage, and so on before visiting a business. Uploading relevant images might have a massive effect on your local ranking.

Always remember every bit helps for any business growth. Do not avoid these guidelines to get a good result in Google My Business Listing. If you are running a website and would like to boost your online presence you can always contact us for Search Engine Optimization or Social Media Marketing and would be happy to help you.

Improve your Website Today:

You have uploaded your website and you love it. But did you ever think, about what your customers think about your website? Whenever we create a website, it’s no doubt that we create it with our own choices and preferences. From design to navigation, we decide all. But if you still find that your site traffic is low, then do not panic but take a closer look at your site. A few free changes to your website would result in drastic improvements.

When people visit your site, they are looking for solutions. Give them all the necessary information they are looking for so that they do not go elsewhere. It’s very important to be focused on your business offers and answer your customer’s queries immediately.

It is very important to keep your website hassle-free and simple for your site visitors to know what you have to offer in just a few seconds. Provide the most important information at the top of your screen so that it avoids your visitors to scroll down. Put ample space between headlines, paragraphs, and graphics. Your website should be easy to navigate and read.

Content is one of the most important parts of the website. Try to write your content simple so that it’s understandable for all types of visitors. Your content should be free from grammatical and spelling mistakes. Such mistakes create a bad impression on your visitors and the site may look unprofessional.

Last but not least, provide value and an easy way for your visitors to find answers, and you’ll significantly improve the overall results of your website without spending a lot of money.

New Google Analytics:

The search engine giant, Google has come up with an improved version of Google Analytics on Wednesday. The upgraded version comes with lots of new features. In addition to faster performance and a streamlined UI, the new Analytics is full of improved and entirely new functionality.

Users now can create multiple dashboards, up to 20 per user; and each dashboard can contain up to 12 widgets. Users can also set interaction goals, graph and compare certain metrics over time, and toggle between multiple profiles and sites while focusing on a single report.

Right now, Google Analytics users can switch between the old and new versions of the product. Google is working on Analytics are soliciting feedback and is also prepping for even more new features in the future.

 Optimize your Url Structure:

 Discussion about URL structure for websites, in the context of SEO.

Today I would like to address one of the most overlooked issues of on-page SEO “The URL structure”. Though, many webmasters still have second thoughts regarding the contribution and effectiveness of SEO-friendly Url. But I would like to part myself from those geeks.
Even if you have a look over the Google webmaster central blog regarding Url structure you will find that they have recommended keeping your Url structure as simple as possible. I have always insisted my clients build such Url structure that itself acts as a title and can be termed as pretty Url. Let’s see, how we can make the best use of our Urls through proper Url structure.

1. Using keywords in URL to increase relevancy:

We usually think about keyword relevancy while selecting the domain name but often neglect the same logic while building internal pages. Always try to have a keyword-relevant page name.  This gives additional weight and relevancy to the search term you are targeting.
For example, we are having an internal service page on SEO and internet marketing.

2. Hierarchy structure within URL:

A logical hierarchy-based URL structure helps users to figure out how pages are correlated with each other. It also facilitates proper categorizing of the webpage by search spider.

Ex:

a)Good URL: http://www.your_domain.com/compact-system-cameras/Sony/NEX-5-Black-18-55-lens/

Bad URL: http://www.your_domain.com/online.store/products/77650/show.html

3. Canonicalise www and Non-www :

Again, I would like to address one of the tiny issues often unnoticed by developers and webmasters “duplicate content”. The non-www URL is returning the same page as the www version. This means that it is effectively creating two exact copies of the same website.

The solution is either you can use a canonical tag (<meta name=” canonical” content=”http://www.websys.co.in” />) or you can use a 301 redirect for a non-www URL.

4. Handling non-Secure HTTPS pages:

This is an advanced level of correcting duplicate content that usually arises on that website which uses a relative URL structure for navigation. In such cases when a user enters into any secure pages using an HTTPS connection and navigates to other pages from there, the URL retains the HTTPS connection. So you are having the same content for both HTTP and HTTPS pages.
To overcome this issue, make sure that for all none secured areas or pages, the HTTPS versions is having a 301 redirected pointing to the corrected HTTP versions.

5. The Trailing Slash:

This is another duplicate content issue. The problem in such cases arises from those websites which render the same content for both Elsie. with and without the trailing slash. Correcting the issue is straight forward and can be fixed with a simple 301 redirect rule for all pages without a trailing slash pointing to the version with a trailing slash.

6. Rendering Index file:

Almost 8 among 10 websites are suffering from this issue. It happens when your root directory is projecting the same page as that of the index file (index.html or index.php or index.aspx etc.).
For example http://www.your_domain.com/ and http://www.your_domain.com/index.php render the same page that flags the issue of duplicate content

This can be corrected by canonical tag in index.php or using 301 redirects of all such URLs.

7. Handling Category IDs:

Many websites especially those having CMS and shopping cart, use category id as an HTTP request for passing product ids through the header. In such cases, the Url structure becomes quite ugly.

For ex: http://www.example.com/product.aspx?ID=11526&IT=5f7d3d

These letters and symbols in a URL mean absolutely nothing to either a human visitor or a search engine spider.
My advice will be, that developers can programmatically define these category ids corresponding to their unique product name so that such type of URL can transform from an ugly URL to a pretty URL.

The post How to Boost your Google My Business Listing appeared first on Actovision IT Solutions.

Not Having Enough Budget

Today, digital marketing is booming but sadly it can be a costly affair as well. The reason for that is because of its wide spread use in every industry. That being said, if you don’t have enough budget then you need to go for some cost-effective services which are both qualitative and affordable at one time. Some digital marketing companies provide those services with their own quality so make sure to check it out. If not, you can also opt for Digital Marketing Company India that provide required assistance without any delay.

Not Reaching Out to Influencers

Being an influencer is all about credibility. If your audience doesn’t know you, they won’t listen to you. While social media is important, real-life connections are key when you want them to partner with you or purchase from you. If someone has a large social following and a related industry expertise, go out of your way to reach out and let them know about what it is that you offer. Doing so can lead to benefits for both parties in terms of traffic and exposure.

Not Understanding That Content Is King

Content is King is often quoted as gospel in digital marketing, but marketers often miss what it means. The world of online marketing changes fast and if you don’t stay on top of all that’s new and improve your content regularly, chances are you will get left behind. As a Digital Marketing company it is our job to keep up with these changes and make sure our clients do not miss out on valuable advice.

Not Measuring Results

Though it may seem obvious, many digital marketers fail to measure their results. If you don’t know how your company is doing, how can you improve? The first step for digital marketers looking to increase their return on investment (ROI) is to make a concrete plan for measuring and reporting results. By having a pre-defined set of metrics that track results, digital marketers can easily identify which strategies are working and which aren’t.

Not Having a Comprehensive Plan

Marketing is a long-term game, and without a comprehensive plan, you won’t be able to enjoy long-term success. A marketing plan identifies where your business is currently, where it wants to go, and how it will get there. This includes identifying all facets of your business: what you do well, what you can improve on, and who your competition is.

The post How to Avoid Basic Mistakes in Digital Marketing appeared first on Actovision IT Solutions.

What Are Some Good Reasons to Work with the Best SEO Agency?

When it comes to your marketing dollars, it’s probably a good idea to work with one of, if not the best, SEO agencies. Here are five reasons why…

What if I Don’t Want to Hire an Agency?

Building a search-optimized website is an immensely complex task. One way to gain some of that expertise yourself is to use free tools, such as Google Webmaster Tools and Bing Webmaster Tools, which give you information about your own site’s ranking performance. You can also hire outside help, but doing so can be expensive. A common choice is hiring an independent contractor or freelancer to manage your SEO efforts on a per-project basis. Freelancers are typically cheaper than full-time employees (although you have less legal recourse if something goes wrong), but they won’t provide all of their time exclusively to your project, so they might not be able to deliver results as quickly as an agency would.

How to Structure my Website so that it can be Indexed by Google by 2022?

Nowadays, it seems every single business needs a website. By 2022, most businesses will have a website and many consumers will be online as well. In fact, Google predicts there will be around three billion internet users by that year. Naturally, you want your site to be indexed by Google so you can rank high in search results—the first place people go when they want information on a topic or company. That means when people enter your keyword into their search engine of choice (likely Google), there’s a good chance your site will pop up somewhere near (or at) the top of their list. Nowadays, it seems every single business needs a website. By 2022, most businesses will have a website and many consumers will be online as well.

How do I Increase My Page Ranking without Using any Black Hat Techniques?

The Internet is changing quickly, and that means it’s up to you to change with it. The best way to stay on top of search engine optimization (SEO) is to keep an eye on search engine news, trends, and changes. Following relevant hashtags can help you see what’s important to your industry’s online community. Use these tools and resources when planning your strategy: The Google Search Console, Moz Open Site Explorer, backlink checking tools like Ahrefs or Majestic, keyword research tools like Keyword Planner or Ubersuggest; Social Mention; Google Trends; Google Correlate; SERP Checker.

How does AI Affect My Online Marketing Strategy?

The most successful online marketers will be those who take advantage of AI to streamline and expand their marketing efforts. By understanding what AI can do for your brand, you’ll be able to use its tools to gain more customers and improve your business’s reputation. Learn more here!

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