Introduction to Event-Driven Programming

Event-driven programming is a programming paradigm in which the flow of the program is determined by events or user interactions. In event-driven programming, code is written to react to certain events, such as a mouse click or key press. The code will then execute the desired action when the event is triggered. This type of programming is commonly used in graphical user interfaces (GUIs) and is an important part of modern web development.

Node.js is a server-side JavaScript runtime environment built on the open source V8 engine. It uses an event-driven, non-blocking I/O model that makes it lightweight and efficient. Node.js is often used for real-time applications such as chat, gaming, and more.

The primary benefit of using event-driven programming in Node.js is that it allows developers to write programs that respond quickly to user input and can process multiple requests simultaneously. The event loop in Node.js is responsible for monitoring and responding to events as they occur. The event loop will wait for an event to occur and then call the appropriate callback function or event handler to handle it. 

Since Node.js utilizes an asynchronous programming model, it is able to handle multiple concurrent operations without having to block or wait for the completion of one before starting another. This makes Node.js highly efficient and allows for faster response times.

How Node.js Uses Event-Driven Programming

Node.js is a popular server-side JavaScript platform that is designed to execute event-driven programming. At its core, Node.js implements an event loop which is responsible for the execution of asynchronous functions. Node.js uses an event-driven programming model, meaning that its design focuses on events being triggered by user interactions with the system. 

In Node.js, events are triggered when a client sends a request to the server. The server will then process the request and generate a response based on what the user requested. In order to do this, Node.js uses an event loop which continuously listens for incoming requests from the client. When an event is triggered, Node.js will then execute a callback function associated with the event in order to provide the desired output.

Event-driven programming allows Node.js to scale easily, meaning it can handle multiple simultaneous requests without any significant performance degradation. Additionally, this type of programming allows for asynchronous execution of code, meaning that each event can be handled independently, without waiting for other requests or events to finish executing. This makes Node.js a great choice for web applications that need to handle many concurrent requests or require fast response times.

The Benefits of Event-Driven Programming

Event-driven programming provides a variety of advantages over traditional programming. As the name implies, event-driven programming relies on events, or triggers, to determine when and how a program should run. This makes it easy to create programs that are reactive and responsive to user input.

The biggest advantage of event-driven programming is its scalability. Event-driven applications can easily scale up or down as needed, without requiring the developer to re-write code. This makes event-driven programming a great option for applications that may experience changes in usage or need to be adapted to new technologies quickly.

Another benefit of event-driven programming is its speed. Programs can react to user input almost immediately, without having to wait for the entire program to run through every line of code. This allows for quick and efficient user interactions.

Finally, event-driven programming offers a degree of modularity and separation of concerns. Each piece of the program is responsible for only its own events, meaning that bugs and errors can be isolated more easily. This makes event-driven programming much easier to debug than traditional programming methods.

Overall, event-driven programming offers numerous benefits over traditional programming. Its scalability, speed, and modularity make it an ideal choice for applications that need to respond quickly and efficiently to user input. Node.js provides an excellent platform for developers to take advantage of these benefits.

The Drawbacks of Event-Driven Programming

Although event-driven programming offers numerous advantages, it also has its drawbacks. For example, it can be difficult to debug an application that relies on events and callbacks. This is because if there are errors, it’s hard to determine where the problem lies and how it happened. Additionally, writing code in this style can make it difficult for other developers to read, understand, and modify the code.

Another issue with event-driven programming is that if a developer does not carefully consider the order of operations, unexpected results can occur. This can be especially difficult when dealing with multiple asynchronous processes. 

Finally, coding in this way can be challenging for new developers who are used to coding with traditional programming styles. As such, it can take some time for developers to become familiar with this way of coding.

Ultimately, event-driven programming is a powerful technique that enables applications to quickly respond to user input. However, if not handled correctly, it can lead to unexpected errors and code that is difficult to debug and maintain. As such, developers should carefully weigh the benefits and drawbacks of event-driven programming when deciding whether or not to use it in their applications.

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Running an exhaustive marketing campaign before releasing the app is a great strategy. It will keep your customers curious and all excited. Take the market by storm with a solid marketing strategy. Announce it on your website, including the news in your newsletter, and post on social media – there are different ways you can make people aware of your app launch. You can even create a video with glimpses of the app’s screens.

Here is a pro tip. Avoid publicizing a specific launch date until the app is completely ready and glitch-free. Things may happen during the development process that is beyond your control. Promising an app launch and failing to meet it will make a negative impression on your brand.

We know it might be difficult to run marketing campaigns when you are busy focusing on your business. Engaging professional digital marketing services will fill this gap and reduce your hassles.

2. Optimize App Listing

Google Play boasts of having 3.6 million apps while Apple App Store is the second-largest app store with about 2.7 million apps (source: App Radar). In such a competitive landscape, it’s challenging to drive visibility and installations without proper optimization practices in place.

Here is a checklist for app store optimization:

Pay attention to the app name and description. The name should be relevant to your app and easy to read. Including keywords in the app name and description may translate well. For instance, if your brand name is ABC and it is a food delivery app, you may use ABC – Food Delivery App for the app name. Make sure to limit your app name to 30 characters.

Keyword research is crucial for app store optimization. For this, you need to evaluate the main features of the app, synonyms describing its features, app category, commonly used terms for the app, and so on.

The app description should be clearly structured. Using bullet points will be a good idea. Ensure to limit the app descriptions to 4000 characters.

Earning positive reviews is a crucial part. Therefore, pay attention to the users’ feedback and improve your app. Focusing on reputation management will be a good idea.

3. Promote Your App on Your Website

This is the easiest and one of the most effective ways to promote your app. Create a prominent banner on your site to promote your app. Clicking the banner should take the users to the app download page. This will cut through their hassles of opening the app store, searching with the app name, detecting your app amidst the rest and installing it.

In order to drive more installations, you may allure the visitors with attractive offers. For instance, you may offer 15% discounts if people purchase from mobile apps. Such incentives will encourage people to install your app.

4. Leverage Paid Ads

Paid ads can greatly boost your marketing efforts. Here, you have to pay the search engine, social media, or third-party website for every click you earn. We will explore Google Display Ads and Facebook Ads below.

With Google Display Ads, you can reach out to people who are likely to be interested in your services or products. To run Google Display Ads, log in to your Google Ads account. Click on Campaigns then select New Campaign. Now, pick Display Network Only as your campaign type.

Also, since Facebook has a wide pool of users, running paid ads on this platform is effective for eCommerce businesses as it enables them to reach out to a huge audience.

With Facebook ads, you can classify and target the audience based on gender, age, country, culture, etc. In order to run Facebook ads, go to Ads Manager, select App Installs as the objective of the campaigns, fill out the criteria for the target audience, select a specific format section, and fill in the details of the ad (text, headline, CTA). That’s all, now you can run it.

5. Adopt Email Marketing Strategy

Ecommerce businesses can be benefitted from email marketing. Sharing the news of new line of product launches, discount and sales notifications, order confirmations, order status, and product restocking – email marketing can help to convey various information to the customers. And such emails usually have high opening rates.

Your app marketing strategy can be integrated with email marketing. Simply add a line in your email informing the existence of your app and share a link so that people can easily install it. You can even share the benefits of installing the app, e.g., a 10% extra discount on ordering from the mobile app. Again, while sending a confirmation email, you may add this line: “track shipping status directly on the app”.

Usually, emails are sent to the consumers who have earlier purchased from your website. Therefore, they have a high chance to install the app and place the next order from the app.

6. Influencer Marketing

Influencer marketing is predicted to grow 72.5% in 2022 (source: Tinuiti). Influencers are non-celebrity individuals who have a large follower base on social media, blogs, and YouTube. They can hugely impact purchasing decisions of the audience. That’s why they play a vital role in today’s marketing strategy.

Reach out to the influencers who operate in your niche and gain your audience’s trust through them. There are various tools available in the market to find out influencers. Discount codes, product giveaways, exclusive collections, and affiliate links are some of the common strategies you can adopt.

While these are some of the most effective marketing strategies for an eCommerce app, we encourage you to explore the dynamic arena of digital marketing and drive success for your business. Let us know which strategy you want to adopt next!

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Has your screen ever shown up with a chatbot in the bottom-right corner? A conversational marketing strategy has been put into practice.

Conversational Marketing: What Is It?

One-to-one marketing, or conversational marketing, is a way for businesses to get to know their consumers better by engaging in one-on-one conversations with them.

Despite the fact that this might not seem like the most effective outcome, conversational marketing may be a very effective kind of advertising. It’s illogical to think that scalable marketing is better than non-scalable marketing.

To reach a large number of people at once, we often conceive of digital marketing as relying on massive platforms like Google and Facebook. Conversely, conversational marketing seeks to achieve the exact opposite goal using methods that are both successful and easily scaled. It’s about building relationships with your consumers, not blasting them out to tens of millions of people at once with mass-market campaigns.

As per a renowned SEO company, a large Facebook ad may seem to be a lot more tiresome and inefficient at first, but you may discover that these interactions are more beneficial than a large ad.

 Using Conversational Marketing to Promote Your Business

1. Get to Know Your Consumers Better.

Knowing your audience and doing user testing and research is critical to the success of your business, but conversational marketing enables you to accomplish this at a far deeper level. Individuals who have previously shown an interest in your goods or services are more likely to answer your surveys and research questions than people who have never heard of you.

Conversational marketing allows you to hear what your consumers say about your products and services.

2. Adapt Solutions to Your Needs.

For example, imagine a moment when you were searching for a product or service, and you thought to yourself: “Oh, I wish they hosted this event on another day” or “I wonder what their return policy is” and ended up abandoning your search because of it. Consider the possibility of contacting the client again to let them know that the event will be held on a day of their choosing or that their pleasure is guaranteed.

It’s better to engage with clients rather than lose them because they don’t fit into the typical model accessible on your website. A free trial may be all the customer needs, or maybe they just require services 1 and 3 instead of services 1, 2 and 3 if you are offering a service. The greatest way to work with your consumers is via conversational marketing.

3. Make People Happy.

You use several touchpoints to make sure that your consumers have an enjoyable experience with your brands, such as your web page, social media accounts and email newsletters.

When it comes to creating excellent customer experiences, we believe nothing beats having actual discussions with your customers and providing assistance. Conversational marketing is a great way to connect with your consumers and build trust.

To Sum Up

Knowing your audience and doing user testing and research is critical to the success of your business, but conversational marketing enables you to accomplish this at a far deeper level. Individuals who have previously shown an interest in your goods or services are more likely to answer your surveys and research questions than people who have never heard of you.

The purpose of this post by the top SEO company in Kolkata was to expose you to the notion of conversational marketing, the advantages of using it, and the steps you can take to get started utilizing it right now.

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Technical Components of a Web App

Service Worker

The service worker facilitates offline work mode and background syncing. It paves way for application shell or interface caching so that the app instantly loads during repeat visits. Relevant dynamic content like images, shopping cart, chat history, checkout, etc. can be loaded later when the connection is restored.

Web App Manifest

A web app manifest (a JSON file) gives the app a mobile app like interface appearance. With it, you can control the way your web application will be displayed to the visitor. Usually, the display features a full-screen mode without a visible URL bar. The file is a prime location for the web application’s metadata. You can also define a splash screen along with a theme colour for the address bar.

Transport Layer Security or TLS

Web apps leverage TLS or Transport Layer Security protocols. It is the standard of robust and secure data exchange between two apps. The integrity of the data demands installing an SSL certificate on the server and serving websites via HTTPS.

Must-Have Features in a Web App

1. Serverless Cloud Architecture

Serverless technology is bringing a revolution in the realm of software development. This enables accessing data with minimal or no hardware constraints. It has ample benefits over traditional on-premise systems. Therefore, an increasing number of businesses are using cloud technologies to build web applications.

Adopting a cloud-based architecture gives businesses a break from the complexity of setting up or dealing with complex servers. Further, it offers adequate security, flexibility, and scalability to a web app.

2. Mobile-First Interface

Gone are the days of the traditional belief that people access a website from a desktop or laptop. In the first quarter of 2021, mobile devices generated 54.8% of global website traffic (source: Statista).

A web app must be ready to welcome people coming from smartphones or tablets. A responsive UI design is no more a luxury but a necessity. With the rise of IoT, a web app can be accessed from other devices like wearables, refrigerators, or smart TVs. A dynamic web design built with a mobile-first interface is lightweight and can fit in any screen size.

3. Push Notification

Push notification is no more exclusive to mobile apps. This is great news for businesses as they need not launch a mobile app or wait for people to install it into the phone. The users can get push notifications from web apps as well. These greatly enhance user engagement.

Also, the process is fast and simple. With a one-click-opt-in feature, the users can enable push notifications. These seem just like from an installed mobile app and do not require the browser to run in the background.

4. Chat

These days, integrating a live chat or chatbot has become essential. People do not often call a business or drop an email. Should they fail to find something on the web app, they prefer to ask via the integrated chat feature.
Remember, if their queries remain unanswered, they may not interact with your business and simply bounce.

To avoid this, it’s better to integrate a chat feature on your web app. You can even integrate your business WhatsApp (or any other messenger that you use) so that people can instantly contact you.

5. Search Engine Optimization

Without search engine friendliness, your website will not be visible to a wider audience and it will affect the number of traffic you receive. If you don’t want that, ensure that your web app is optimized for the search engines. Here is a detailed guide to an effective SEO strategy.

• The site navigation should be logical and enable the search engines to crawl and index.
• Use schema.org metadata that is relevant to the web page content. It will enhance your appearance on the SERP (Search Engine Result Page).
• Place scripts outside HTML document. If JavaScript and CSS are not externalized, they can add multiple additional lines of code in the HYML document which will make crawling slower.
• The web pages should not use fragmented identifiers since Google will simply ignore them.
• Block pages that you don’t want to be crawled or indexed.
• Implementing image alt attribute is a must.
• Provide canonical tags while serving content from different sources so as to avoid duplication.
• Follow the W3C standard that focuses on writing semantic markup. This is great for SEO.

You can also engage SEO services after the web app is built in order to enhance its ranking on the SERP.

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Here is a complete checklist of security best practices for your mobile app.

Proven Techniques to Enhance Mobile App Security

Write Secure Code

A code full of bugs and vulnerabilities allows the attackers to break in. The attackers can reverse engineer the code and tamper with it. A study by Infosecurity Magazine finds that malicious code affects over 11.6 million mobile devices at a certain point in time.

If you want to be an exception, start with a powerful code right from the beginning. For that, it’s always recommended that you engage professional mobile app development services. The developers will repeatedly test and fix bugs so as to minimize the risk.

Library Usage

It’s important to be extra careful and test the code thoroughly before using any third-party library in your app. While libraries are extremely useful, they can mess up your app security.

A single flaw in a library may enable the attackers to remotely install malicious code into an app and crash the entire system. Therefore, it’s better to use controlled internal repositories and follow policy controls during acquisition so as to protect the apps from vulnerabilities in a library.

Data Encryption

Every unit of data exchanged over your app should be encrypted. It is the process of converting data into coded information or ciphertext so as to protect its confidentiality.
The ciphertext can be decoded with a unique decryption key. Therefore, other than the authorized users, any third party can not decrypt stolen data.

High-End Authentication

Whether you are investing in Android or iOS app development services, it’s important to ensure that the app has a strong authentication system.

Authentication refers to various identifiers (password, biometric, etc.) that create a barrier before entering into a system. While app usage is becoming more seamless than ever, a layer of authentication can add to the security of the app. For instance, a strong alphanumeric password, dynamic OTP, fingerprint verification, retina scan, etc. can be used as powerful authentication systems.

Implement Cryptography Tools and Techniques

Key management is an essential element should you seek to enhance your app security. The experts of iOS and Android app development services suggest not to hard code the keys since it will make the attackers’ job easy.

It’s important to store keys in secure containers instead of storing them locally on the device. Also, you should use the latest and reliable APIs like 256-bit AES encryption along with SHA-256 for hashing.

Use Authorized APIs

Unauthorized APIs are loosely coded and can pose threats to an app. The hackers can enjoy a privilege and attack the app. For instance, caching authorization information locally can help programmers easily reuse information while making API calls. Thus, it makes the developers’ tasks easy.

On the flip side, the attackers can find a loophole in it and hack the system. Therefore, it’s better to use APIS that are centrally authorized so as to ensure maximum security.

You can take a look at this blog to find out how to build RESTful APIs for mobile apps.

Test Repeatedly

There’s no substitute for continuous testing. Repeated testing will help to find out new loopholes and deal with the emerging threats. Invest in emulators, threat modelling, and penetration testing so as to find out the vulnerabilities in your app. Fix these with each update and issue patches as required.

Further, if your app is built with outdated technology, it’s important to migrate to the latest technology. For example, if you have a cross-platform app built with Flutter, it’s time to hire Flutter developers and upgrade the app to Flutter 2.

Taking security as the fundamental element in app development is a necessity these days. And this trend will continue to grow with the rise of IoT in app development as it enhances connectivity and compatibility of an app with lots of devices. We hope that our guidelines have helped you to understand how to strengthen app security.

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A small intro

There are many tools to build hybrid apps for various mobile platforms but very few easy and effective ones to build hybrid or browser-based apps with the smoothness and UX (user experience) of a native app. This is where Ionic strives to fill the gap by providing a framework, which is based on existing AngularJS based tools to give you a familiar feel. Besides, it adds many spectacular features on top of the familiar ones as well. These features allow you to develop compelling UI elements for any app that you are working on for cross-platform deployment.

Easy if you are already familiar with HTML

Ionic is primarily built as a hybrid app development platform and uses HTML5 & JavaScript at its core. Thus, if a developer knows HTML5 & JavaScript, then working with Ionic should be a familiar experience. Although it is known for its simplicity, it is very flexible and effective in building rich hybrid mobile apps across all major platforms. Ionic can support –

• A wide range of commonly used mobile UI components
• High-quality animations
• Exquisite designs

Since Ionic runs on HTML5, it does require a native wrapper. The commonly used ones like Phonegap or Cordova can very well suffice for this. We at Webguru Infosystems are specialized in this framework and can easily help you to build hybrid apps across various mobile platforms.

UI – Unlocking the true potential of Ionic

Ionic has many mobile user interface elements that are very native styled. The screen layouts can easily be made similar to a native app on both Android and iOS platforms. Thus, Ionic opens the door to a whole new world in this area.

Since Ionic is built on a familiar technology of HTML5 and JavaScript, it enables businesses to develop their apps only for a single time as it can then be deployed on multiple platforms such as Android and iOS with the help of native wrappers. Along with this, Ionic being open source also provides a huge resource and support community with an ever-growing knowledge database.

Some advantages of Ionic mobile app development services

• Ionic easily provides familiar codes from components such as HTML5, CSS3 and JavaScript among others, which are specifically optimised for mobiles.
• Hybrid apps need to be developed just once through the Ionic framework and the same code base can be used to build apps on all major mobile platforms. This results in a faster turnaround time.
• CSS code, which is specifically optimised, easily delivers the same look and feel for an app across various mobile platforms thus bringing about a uniformity.
• Hybrid apps developed within the Ionic app development platform have simple and uncomplicated structures despite having a rich interface. These help in providing an enhanced UX.
• The integration between AngularJS and Ionic results in a type of code which is more manageable and thus easier to handle. Changes, additions or updates can be made far more quickly due to this.
• As it employs the common tools of the industry, namely HTML, CSS and JS, and a single code base, the cost for Ionic app development services is much lower.

The significance of HTML5 is going to grow in the area of mobile app development. The Ionic framework enables businesses to take advantage of this existing and proven form of technology to give a more seamless UX of their apps across multiple platforms.

When you choose the Ionic framework to build your app, Webguru Infosystems can help you bring your idea to fruition quickly and effectively. You can avail Ionic app development services from Webguru Infosystems and in the process, get your work done by some of the most seasoned professionals within the industry.

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Why mobile app frauds take place?

In recent years, the easy availability of low cost yet powerful smartphones has meant a greater number of people have access to them. This, for the customers, has created a greater appetite for apps that are aesthetically pleasing, seamless to navigate and have advanced features. As a result, business enterprises are under tremendous pressure to reach out to these customers on the go with new mobile apps by using technologies such as the Cloud, Internet of Things (IoT), Analytics or at a nascent level even Artificial Intelligence or AI.

This rush to come out with new mobile apps at the drop of a hat and to be a step ahead of the competition means stringent security checks are often overlooked. This is done in favor of considerations such as faster time to market and a higher ROI. Since, many of these apps hold sensitive customer information such as credit card details, the lowering of built-in security checks has given rise to higher incidences of security breaches. This has made the mobile application development companies incorporate stringent measures to outsmart the hackers and gain the trust of customers.

Methods used by cybercriminals to steal sensitive data

Social Engineering: Attacking mobile apps by exploiting their technical flaws through malware, viruses, worms, and trojans is a less trodden path by cybercriminals compared to the stealing of information by manipulating the psychological aspect of users through social engineering. In this, users are tricked into revealing their sensitive personal information through techniques such as Phishing, Wateringhole, etc.

Spyware: This technique is used more at the enterprise level where tricksters infect business apps used by employees with malicious spyware to steal sensitive business and personal information. Some of the examples are CoolWebSearch, Gator, 180searchAssistant etc.

Mobile Botnet: If your mobile is not protected by an antivirus, it can be infected with a mobile bot or malware targetting your smartphone. The compromised smartphone will then be connected to the servers controlled by the botmaster or a cybercriminal(s) siphoning off personal information and even money. For example, a mobile botnet called HummingBad (now back as HummingWhale) had infected over 10 million Android smartphones in 2016 resulting in a profit of over $300,000 a month for its makers (Ref: http://bit.ly/2nTSBo3).

Consequences of a security breach

Hacking into mobile applications is carried out with an alarming regularity but enterprises are able to discover it quite late when the damage has already been done. There can be serious consequences of compromising with mobile app security as listed below.

Loss of revenue: At an individual level, a compromised mobile app (banking, e-commerce, utilities etc) can result in money being siphoned off from bank accounts or digital wallets. However, at the business level, the loss of revenue can happen when

• Sensitive business information gets stolen through spyware or mobile botnets.
• Customers discard the mobile app and opt for the rival one after coming to know the mobile app is not secured.

Brand value hit: If customers are in the know of a mobile app being compromised in terms of security, then the brand value of the enterprise or the mobile app development company behind the app takes a hit.

Face lawsuits: Customers or business entities can file lawsuits against the mobile app development agency or the company running the app for compensation.

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Types of web hosting

Web hosting is a complex process comprising two types: Shared hosting and cloud hosting. When multiple websites are stored in a single server wherein they share several resources such as bandwidth, disk space, etc., it is known as shared hosting. On the other hand, cloud hosting involves the storage of multiple websites across multiple servers. It offers exclusive features like reliability, increased speed of accessing resources, faster bandwidths, high uptimes, and security when compared to shared hosting.

Cloud Hosting vs Shared Hosting – which one is the winner?

Availability of website based on high uptime

A blank screen instead of the website on display is the last thing you would want your visitors to see when they search for your brand, products or services. To pre-empt such a scenario, you should focus on implementing the best web hosting solution for your website. Although both hosting services – shared and cloud, have their respective pros and cons, their utility can be best understood during server outages. For example, the shared hosting services can let the computer screens to go blank during server outages.

However, for cloud hosting services, since the applications and databases are stored in multiple servers, there is no downtime or blank screen should any of the servers go down. For shared hosting, it is difficult to prevent downtime challenges in their entirety save minimizing them with the help of CDN – Content Delivery Network comprising distributed servers offering web content based on the user’s geographical location. In the overall analysis, shared hosting may not ensure the availability of your website at all times based on the physical environment of the server when compared to cloud hosting.

Scalability to avoid redundant usage and investment

In the case of shared hosting, customers need to pay a fixed amount to hire a bundle of space, which they may not always require. However, the cloud hosting solution offered by any best web development company provides the much-needed flexibility through the allocation of virtual space. Here, you get to pay on the basis of what you use. Sounds feasible, right? Apart from that, cloud hosting also helps you to manage any sudden website traffic surge instantly, which ishttps://www.webguru-india.com/website-development-company not possible in a shared hosting solution. So, sharing does not always amount to caring! For you need to select the hosting services wisely to achieve ROI.

Speed of the website

The servers used in shared hosting are always filled to capacity. Thus, should one of the websites receives an unexpected surge in traffic, all other websites stored there face a negative fallout in the form of increased load times. On the other hand, cloud servers ensure a robust performance for your website by balancing it among multiple server environments. Moreover, the superior server hardware, low density and several caching layers of cloud hosting drive the loading speed of the websites.

Here, the winner turns out to be cloud hosting! For it gives you access to more resources besides letting your website to run at excellent speeds.

Security

Websites get compromised all the time even when we think they do not contain anything worthwhile to hack! In shared hosting, if one is able to access a server it becomes easy to gain access to other websites as well. However, cloud hosting services offer different types of controls that are corrective, preventive, detective and deterrent in nature to combat any security issues such as illegal invasion and network eavesdropping. This again proves that cloud hosting has an edge over shared hosting.

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Although classroom training might appear convenient, the outcomes are not always viable. In an organization comprising various departments or processes located at different places, centralized classroom training is not feasible. Since each process shall have its special training needs, one-size-fits-all classroom training can easily be replaced by a customized eLearning solution.

Issues with classroom training

• Notwithstanding the face to face interaction between the trainees and trainer brought about in-classroom training, it is not always feasible due to the nature of some businesses.
• In a fast-paced business environment, namely, retail or hospitality where employees have to be always on their toes and continuously engage with their end customers, taking time out for classroom training can be a difficult proposition. Rather they would need short term training courses in an easy to understand format, which can be accessed in their chosen time.
• In organizations where departments or teams are spread across geographic locations with their specific work timelines, arranging classroom training at a common location is just impossible. This is where a comprehensive eLearning solution can be of help, for trainees can access it at different times, locations, and by using the device of their choice.

Benefits of an Elearning management system

With digital transformation gaining pace, businesses need to adopt the latest technologies and streamline their process workflows. And the evolving nature of technologies requires the workforce to be up-skilled continuously. The challenge is not only to understand the new technological paradigms but to adapt to the new methodologies brought about by their implementation as well.

Value addition: As the workforce gets trained using eLearning software at its chosen time and pace, the business gains a competitive advantage. Training can lead to positive outcomes such as reduced operating expenses, streamlined workflows, reduced redundancies, optimized resources, and value addition.

Quick time to market: To beat the competition, you must bring out your products or services on time. This can only happen when your workforce knows about the latest technologies, market dynamics, business processes, and objectives. A well-trained team can deliver better performance by using optimum resources. Since the workforce is likely to work in tandem across departments and locations, the product development process shall get streamlined thereby making the time to market more focused and predictable.

Cost-saving: Classroom training would need additional expenses towards setting up the infrastructure, printing training materials, and travel and accommodation (if trainees come from other centers that are geographically distant.) On the other hand, an eLearning software containing the training modules can be accessed by employees across geographies, processes, teams, and time zones.

Webinars: An important part of classroom teaching is the face-to-face interaction that trainees have with their trainer(s). In eLearning, this can be easily achieved by conducting webinars. This will help trainees to achieve a faster learning curve and enable them to apply their skills to the jobs.

Better Tracking: Similar to classroom training, an eLearning management system allows the trainers or business stakeholders to keep track of the learning curve of each trainee. This helps them to focus on the laggards and bring them up the learning curve fast.

Better learning engagement: Prolonged sessions of classroom teaching can lead to a drop in the attention span of trainees. This drop can impact the learning outcomes in due course. On the other hand, since eLearning courses are accessed by the trainees at their chosen time, they can regulate their learning hours as well. This leads to better learning engagement.

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Want to make the most of social media trends of 2020? Find them here.

1. Use influencer marketing as an audience-building strategy – Social media influencers are all over the place. As they connect with audiences on a personal level, their appeal can have a huge impact on the consumers’ purchase decisions. So, getting such influencers endorse your products or services is a surefire way of expanding your customer reach on social media channels. Calvin Young, a differently-abled traveler/blogger promoting Busbud, a travel company, is an example of influencer marketing. Planning along these lines can help you win more customers and earn more revenue.

2. Live stream for real-time communication – Videos and podcasts are effective in attracting more customers, but live streaming is going to take center-stage in customer engagement this year. As per a survey, over 80% of consumers would prefer watching live streams than reading written content posted by business brands on social media platforms (Source: brandongaille.com). Should your business miss out on this golden opportunity of interacting with the customers? So, strategize accordingly!

3. Humanize your brand and connect better – Ditch that grim and professional tone of communication. An informal way of talking and expressing human-like emotions help you interact with the customers in a better way! Want a hit example to follow? Netflix’s brand humanizing game is on spot! With tongue-in-cheek and humorous comments, the brand has rightly earned an increasing number of customers. However, you may have to engage the right digital marketing services to make your brand more relatable and approachable to the audiences out there.

4. Security is more important today than ever before – Security issues are often regarded as the bane of the digital revolution. And Facebook’s latest data breach mishap has once again underlined the growing menace of hacking on social media (Source: selfkey.org). Notwithstanding the odds, we should be on the lookout for solutions. So, to keep your business account and customer information safe, set strong passwords, keep your apps updated, use encryption, and install antivirus. Remember, complying with the security features will present your business brand as a credible one before the customers.

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