- Generate Awareness before App Launch
Running an exhaustive marketing campaign before releasing the app is a great strategy. It will keep your customers curious and all excited. Take the market by storm with a solid marketing strategy. Announce it on your website, including the news in your newsletter, and post on social media – there are different ways you can make people aware of your app launch. You can even create a video with glimpses of the app’s screens.
Here is a pro tip. Avoid publicizing a specific launch date until the app is completely ready and glitch-free. Things may happen during the development process that is beyond your control. Promising an app launch and failing to meet it will make a negative impression on your brand.
We know it might be difficult to run marketing campaigns when you are busy focusing on your business. Engaging professional digital marketing services will fill this gap and reduce your hassles.
- Optimize App Listing
Google Play boasts of having 3.6 million apps while Apple App Store is the second-largest app store with about 2.7 million apps (source: App Radar). In such a competitive landscape, it’s challenging to drive visibility and installations without proper optimization practices in place.
Here is a checklist for app store optimization:
Pay attention to the app name and description. The name should be relevant to your app and easy to read. Including keywords in the app name and description may translate well. For instance, if your brand name is ABC and it is a food delivery app, you may use ABC – Food Delivery App for the app name. Make sure to limit your app name to 30 characters.
Keyword research is crucial for app store optimization. For this, you need to evaluate the main features of the app, synonyms describing its features, app category, commonly used terms for the app, and so on.
The app description should be clearly structured. Using bullet points will be a good idea. Ensure to limit the app descriptions to 4000 characters.
Earning positive reviews is a crucial part. Therefore, pay attention to the users’ feedback and improve your app. Focusing on reputation management will be a good idea.
- Promote Your App on Your Website
This is the easiest and one of the most effective ways to promote your app. Create a prominent banner on your site to promote your app. Clicking the banner should take the users to the app download page. This will cut through their hassles of opening the app store, searching with the app name, detecting your app amidst the rest and installing it.
In order to drive more installations, you may allure the visitors with attractive offers. For instance, you may offer 15% discounts if people purchase from mobile apps. Such incentives will encourage people to install your app.
- Leverage Paid Ads
Paid ads can greatly boost your marketing efforts. Here, you have to pay the search engine, social media, or third-party website for every click you earn. We will explore Google Display Ads and Facebook Ads below.
With Google Display Ads, you can reach out to people who are likely to be interested in your services or products. To run Google Display Ads, log in to your Google Ads account. Click on Campaigns then select New Campaign. Now, pick Display Network Only as your campaign type.
Also, since Facebook has a wide pool of users, running paid ads on this platform is effective for eCommerce businesses as it enables them to reach out to a huge audience.
With Facebook ads, you can classify and target the audience based on gender, age, country, culture, etc. In order to run Facebook ads, go to Ads Manager, select App Installs as the objective of the campaigns, fill out the criteria for the target audience, select a specific format section, and fill in the details of the ad (text, headline, CTA). That’s all, now you can run it.
- Adopt Email Marketing Strategy
Ecommerce businesses can be benefitted from email marketing. Sharing the news of new line of product launches, discount and sales notifications, order confirmations, order status, and product restocking – email marketing can help to convey various information to the customers. And such emails usually have high opening rates.
Your app marketing strategy can be integrated with email marketing. Simply add a line in your email informing the existence of your app and share a link so that people can easily install it. You can even share the benefits of installing the app, e.g., a 10% extra discount on ordering from the mobile app. Again, while sending a confirmation email, you may add this line: “track shipping status directly on the app”.
Usually, emails are sent to the consumers who have earlier purchased from your website. Therefore, they have a high chance to install the app and place the next order from the app.
- Influencer Marketing
Influencer marketing is predicted to grow 72.5% in 2022 (source: Tinuiti). Influencers are non-celebrity individuals who have a large follower base on social media, blogs, and YouTube. They can hugely impact purchasing decisions of the audience. That’s why they play a vital role in today’s marketing strategy.
Reach out to the influencers who operate in your niche and gain your audience’s trust through them. There are various tools available in the market to find out influencers. Discount codes, product giveaways, exclusive collections, and affiliate links are some of the common strategies you can adopt.
While these are some of the most effective marketing strategies for an eCommerce app, we encourage you to explore the dynamic arena of digital marketing and drive success for your business. Let us know which strategy you want to adopt next!