Once it comes to PPC (Pay-per-Click), you seek for instant results. And according to a survey by Blue list, paid search ads can increase brand awareness by a whopping 80%. However, as the trends in digital marketing are changing rapidly, you need to spend your budget efficiently in order to meet your business objectives. The
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Are you noticing a sudden drop in the conversion rate? Is the bounce rate graph getting steeper than ever? One of the major factors behind an increased bounce rate or reduced conversion rate is website friction. What is it? Friction is anything that hinders the conversion journey of a potential lead. It affects user experience
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It will be no less than a challenge to implement a CMS. You have to work with a solid planning to enjoy success in this niche. Each and every aspect of implementation should be presented to your content authors in a well-organized manner. It should be as simple as possible so that the end-users find
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Along with the technological advancements, website development has also experienced a massive hike in terms of new languages, frameworks, programs, and tools. But since each and everyone striving for creating their own place in the web development industry, multiple tools have come up with their own commitment of utility. Some of them stay in the market
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Gone are those days when we used to take a tour of the market to purchase any goods. The internet and digital media have catered us the leverage to shop laying on our bed or couch back in the home. Those who are shopping maniac yet lazy enough to go out, online shopping comes as
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If you are looking forward to promoting your brand or services online, then the first necessary thing is a smashing website. It is unarguably the most important marketing asset. It not only highlights your online presence but also generates credibility for your brand. A business must always look out for the best web style that
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The growing market for eCommerce portals has brought to fore a range of eCommerce platforms such as WordPress, Magento, Shopify, Opencart, BigCommerce, etc. Among these, WordPress stands out as the dominant CMS platform to build eCommerce stores as evident from its commanding 59.4% market share globally (Source: W3techs.) And riding on the popularity of WordPress,
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PHP is an extensively-used accessible source. As well as the common-resolution scripting language for improving websites and functions. As the moment it was released, it is vastly progressed with time. Since the difficulty in creating a website has augmented greatly, designers had to inscribe multiple lines of codes. As an overview of PHP, you can
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Laravel is the leading modern-age PHP framework for the past few years. It supports faster and better website development. Since start Laravel has come a long way and is now sought after due to its vast migration options and simple codes. This framework has focused on writing syntax code that is simple and comprehensive. Also, a
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