by actovision | Apr 1, 2020 | Website
All websites compete to rank well in the search engines and reach out to the millions of web visitors. But, very few makeups to the desired ranking. If some do reach the height, but they eventually soon die out in the race. It is only a handful of websites stand tall in the crowd.
We have heard numerous ways of increasing traffic to a website. Social bookmarking has become one of the easiest ways to enhance the flow of visitors to a website.
What is Social Bookmarking?
Social bookmarking is a process wherein the web visitors bookmark their favorite websites on online social bookmarking websites. Web visitors can easily visit their desired website anywhere and anytime.
Today, there are a host of social bookmarking sites that have become widely popular in the web community. To name a few are del.icio.us.com, dig.com, etc.
If many people bookmark a particular website then other web visitors are also persuaded to bookmark it. Eventually, as more and more people start bookmarking, the website becomes increasingly popular in the web community.
Advantages of Social Bookmarking
There are numerous advantages of social bookmarking. These are mentioned below:
- Get an idea: When a website is bookmarked by a majority of the web visitors then other visitors get an idea about the popularity of the website. The popularity of the website testifies its authenticity. Thus, a website gains huge traffic in the long run
- Importance of Comments: The web visitors give comments on the website. This helps prospective visitors to quickly decide and visit the website in less time. Also, the website owners can learn about user behavior and implement new ways to improve it, if necessary
Significance of tagging in social bookmarking
It is useful if you tag the website with the right keywords. The keywords must be able placed properly so that it can powerfully present the website. Whenever any web visitor enters the keywords in the search engines then the website having similar keywords features first in the search engine results page.
Thus, the right use of tags can help in optimizing your website. This will eventually increase the inflow of traffic to bookmarked websites.
by actovision | Mar 26, 2020 | Website
What is your worst nightmare?
For many website owners, it is invariably the de-indexing of their websites by Google. After all, you put in all that effort, time and money to develop your website and then went through the entire process of SEO to get a good organic ranking. But in one fell swoop, you find your website is no longer visible on Google. This can happen for a number of reasons.
But thankfully, getting de-indexed is not an irreversible situation. You can, with time and diligent effort, recover your previous position in the Google SERPs (and maybe even improve upon it). And the first step to recovery is to determine why exactly your website was de-indexed. This is where you (or your website development services) should begin.
The following is a detailed discussion of the various reasons for which your site may have been de-indexed, along with the recovery procedures for each of them.
Poor Quality Content
Low-quality content can get you de-indexed from the Google SERPs. If you are using content that is machine-generated, such as those spun using automated article scrapers and content spinners, then beware. These are a direct violation of Google’s guidelines and can get you dropped from the SERPs. Another reason that you may be de-indexed is if you are using copied or duplicate content, or content on multiple pages which vary from each other only superficially.
If you are indulging in such practices, then it is time to stop. Delete the duplicate or machine-generated content first, and then invest some time to develop your own, original content. If you feel pressed for time, consider hiring a top website development company to do it for you.
Improper Linking Practices
Google frowns upon practices such as link buying or link exchanging. So, if your site has recently added a large number of links in a short period of time, it may be seen as a violation of Google’s guidelines and may result in your site getting de-indexed.
Further, if your website has a large number of hidden links or broken links, Google can penalize you as it views these as signs of improper website maintenance and design.
To recover from such problems, make sure your links are built naturally over time. Also, ask your website design services to perform periodic link audits of your site to remove broken or spam links that are harming your website.
Page Cloaking
Page Cloaking refers to the practice when different pages are seen by Google and users when they click the link. Google considers this to be a black-hat practice and will most certainly penalize your website by de-indexing it.
To recover, simply ask your website development services to remove such pages so that Google can view the same pages as your site visitors.
Google Updates
It is common knowledge that Google frequently updates its search algorithm to provide a better user experience. Often, this results in the changing of ranks of certain websites. In the worst-case scenario, your website may be entirely de-indexed as a result of an update. This is something over which you have no control.
If you find your website has vanished from Google just after an update is announced, contact your website design services to learn all about that particular update, understand what changes are needed to get your site indexed again, and then make sure that the same is applied.
Server Issues
If your web server experiences frequent crashes and outages, this can also result in your site getting de-indexed. Keep a close watch on the performance of your web host server. If you feel your site is getting de-indexed due to server issues, consider switching to a more reliable service. With time, your website should get re-indexed.
Expired Domain
Your site may have disappeared from Google simply because your domain license has expired! Be sure to make your domain payments on time so that your site continues to be live on the web.
And Finally…
Be patient. If your site has been de-indexed, it will take time for it to reappear and climb the SERP ladder again. Once you have identified the reason(s) for your website’s de-indexation, you need to take the proper steps, rectify the problems, and then submit a sitemap or reconsideration request with Google, depending on your situation. And if all this seems too much work, consider hiring a top web development agency to help you.
